Piccadilly Lights takeover to hail VE Day celebrations
The advertising industry is playing a major role in Britain’s VE (Victory in Europe) Day commemorations this week – including…
data-driven marketing
Industry joins forces for new ‘Campaign for Better Data’
Leading organisations in the data and insight industry have joined forces to launch the Campaign for Better Data, to help…
No brainer: Marketers urged to tap into neuroforecasting
Analysing brain activity can provide a more effective, accurate means for forecasting consumer decision-making and market behaviour than common conventional…
Global boosts TfL poster offer in major data-driven push
Media and entertainment group Global has launched its new eight-year advertising contract with Transport for London by ushering in what…
Bosses admit being too hasty in ditching staff for AI
Brand owners and their agencies are being warned to think twice before replacing staff with AI tools on the back…
Royal Mail woos small online firms with influencer blitz
Royal Mail is turning to online influencers to boost its social media presence and drive behavioural change among small ecommerce…
AA/WARC reaction: ‘Don’t leave it down to guess work’
New figures from this week’s Advertising Association/WARC Expenditure Report reveal the UK’s ad market recorded a 10.4% increase in investment…
Unicorn and Nessie star in Leith swansong for Irn-Bru
The Irn-Bru advertising and marketing account might be moving out of Edinburgh’s Leith Agency to London-based Lucky Generals but it…
Brits ‘seek out brands that offer connected experiences’
Fresh from the news that most Brits are prepared to pay more for their favourite brands even in the cost…
‘Fiftysomething’ Xavier Rees: Agencies need us oldies
Advertising and marketing agencies are being urged to finally tackle the rampant ageism in the industry, to foster more inclusive…