Bad bosses ‘are to blame for WFH productivity issues’
Agency bosses who are blaming remote working for a drop in staff productivity need to take a long hard look…
data-driven marketing
How to choose the right path for digital experiences
There is little doubt we are at a crossroads for digital experiences. On the one hand, consumers are more expectant…
B&Q showcases tradeswomen in bid woo influx of talent
B&Q TradePoint, the home improvement retailer’s trade brand, is tapping into this weekend’s International Women’s Day to launch an initiative…
Ben Sherman boosts data strategy to button up growth
Ben Sherman, the British clothing brand beloved by Mods, Rude Boys and Britpop fans young and old, is taking a…
All In Census starts 7-day countdown at Piccadilly Lights
The Advertising Association has launched the countdown to its 2025 All In Census at the Piccadilly Lights this week, with…
Dr Martens laces up for data-driven marketing blitz
Dr Martens, the brand behind the original “bovver boot”, is aiming to give its rivals a good kicking by implementing…
AI-driven personalisation ‘is key to the future of loyalty’
Anyone in any doubt over whether to invest in AI tools for personalisation need look no further than a new…
Only 8% of marketers face no first-party data issues
Inaccurate, outdated and siloed data are major obstacles to delivering tailored customer experiences, with nearly a third of businesses still…
Ogilvy One appoints trio to head UK leadership team
Ogilvy One has installed a new leadership team following the promotion of Clare Lawson to global president and just 12…
Industry ‘must act now to unlock the best creative ideas’
Marketers and their agencies face a wake-up call over the development of game-changing creative ideas, with poor feedback, laborious sign-off…