Marketers warned as Brits threaten to cut screen-time
UK consumers have sent out a warning to digital marketers, with a third of mobile phone users vowing to slash…
data-driven marketing
Cadbury’s unwraps ‘Memory’ ad with dementia twist
Cadbury is tapping into its partnership with Alzheimer’s Research UK for the latest instalment of the Dairy Milk “There’s a…
Meta ‘spooks advertisers’ over online brand safety fears
Meta chief Mark Zuckerberg’s decision to ditch third-party fact-checking and loosen content moderation is likely to put online brand safety…
Call tool aims to take the guesswork out of marketing
Brand owners and their agencies are being offered the chance to gain valuable insights into the exact marketing campaigns, ads,…
John Lewis chief Lock departs to take up ‘passion role’
The John Lewis Partnership executive who has led the retail group’s reprise of its Never Knowingly Undersold price promise is…
Vodafone rings changes to cut marketing CO2 footprint
Vodafone is hailing a major breakthrough in the fight aganst climate change after revealing it has reduced the carbon footprint…
Tena Men bolsters ‘leaky defences’ with rugby tie-up
Tena Men is tapping into “dry January” for a new campaign designed to tackle the stigma surrounding male incontinence, fronted…
Tesco and Sainsbury’s wrap up Xmas as sales top £13bn
Tesco and Sainsbury’s have emerged victorious in the battle for festive supermarket sales, witnessing increases of 5% and 3.5%, respectively,…
Crouchy ‘a no brainer’ as Ariel gets messy for Big One
Peter Crouch’s boots might be gathering dust but it seems the ex-football star is still in huge demand when it…
‘Unflinching’ Sue Ryder blitz tackles the taboo of death
Palliative care and bereavement charity Sue Ryder is launching a new campaign designed to take an unflinching look at how…