Former Sky Protect chief lands CMO role at ManyPets
Specialist pet insurance brand ManyPets is aiming to drive customer growth with the appoinment of a new chief marketing officer….
data-driven marketing
Getty and AP spearhead war on Govt AI copyright plans
The Government is facing a major backlash from major companies in the £100bn creative industries over its ambitious “AI Opportunities…
Charities eye £290m boost after Data Bill amendment
Charity marketers have secured Government backing for an amendment to the new data reform bill to extend the ‘soft opt-in’…
Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
How you can thrive in 2025…with data-driven precision
Once again, advertising is set to operate against a backdrop of uncertainty this year. Amid ongoing price pressures and global…
National Lottery operator hands comms brief to M&C
UK National Lottery operator Allwyn Group, which also runs competitions in Austria, the Czech Republic, Greece, Cyprus, Italy, the US,…
‘Brands must embrace new media landscape – or wither’
How marketers tackle the disruption of Google search, the growing influence of AI and the continued rise of retail media…
Mario time: Pringles plays on nostalgia for gaming tie-up
Pringles has launched a nostalgia-fuelled campaign rooted in 1990s gaming culture, to flag up its partnership with 40-year-old gaming brand…
Tena and Bodyform owner Essity hires marketing chief
Global hygiene and health company Essity, whose brands include Tena, Cushelle, Plenty and Bodyform, has appointed a former Reckitt and…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…