PG Tips brews up fresh strategy by hiring new agency
Lipton Teas & Infusions brand PG Tips is set for a major marketing shake-up following the appointment of New Commercial…
data-driven marketing
Havas Market and Search Lab merge for ‘new chapter’
Havas Media Network UK is merging performance agency Search Laboratory into Havas Market UK to supercharge a “limitless performance” proposition,…
Agency chiefs ‘must galvanise teams’ as pay gaps widen
UK agency leaders are being urged to “galvanise their teams to take an inclusive approach” following new figures which reveal…
Brits’ trust in advertising bounces back from 2022 nadir
British consumers’ trust in advertising is on the rise again, up from 36% to 39% over the past 12 months…
Scots sob as Irn-Bru brief goes south to Lucky Generals
Irn-Bru owner AG Barr has sparked something of a Scottish rebellion after confirming it has ended its three-decade relationship with…
Havas supercharges data strategy for entire workforce
Havas is bolstering its data capabilities by signing a new 5-year deal with marketing intelligence firm Funnel, providing both data…
Economic pressures threaten drive for sustainable ads
Marketers across Europe have finally woken up to the impact their digital marketing campaigns are having on the environment, but…
Ozone signs Newsweek to online advertising platform
Digital advertising platform Ozone has signed up Newsweek to its existing publisher network, which reaches 17.4 million individuals daily, according…
Youth body taps into gaming to dish out financial advice
The National Citizen Service Trust, the only dedicated public body for youth, and a key component of the Government’s National…
Air Lingus jumps aboard Uncommon for global account
Irish national airline Aer Lingus is promising to connect with customers on a deeper, more emotional level following the appointment…