Social media giants face ‘full force of Online Safety Act’
Online platforms such as Facebook, TikTok, WhatsApp, Instagram, X, YouTube and Google face multi-million pound fines and even being shut…
data-driven marketing
Should brand owners be superfans of the superfans?
This week, Walkers became the latest brand to embrace its superfans by bringing back the Worcester Sauce flavour which had…
Marketing chief returns to B&Q for ‘unfinished business’
Kingfisher-owned B&Q has reappointed Katherine Paterson as marketing director nearly 13 years after she left the role at the home…
Kellogg’s Town offers digital playground for CX boost
Kellogg’s has built a new digital experience featuring interactive games, competitions and offers as the brand embraces a data-driven strategy…
VCCP wins Wimbledon as event courts global audience
The All England Lawn Tennis Club, the organisation behind the Wimbledon championships, has appointed VCCP as its global creative agency…
Best a man can get? ‘Toxic masculinity’ hits bottom line
Marketers are being urged to tackle the rise of “toxic masculinity” by ensuring more positive and progressive male portrayals in…
Walkers superfans seal return of Worcester Sauce crisps
Walkers is seemingly bowing to pressure from so-called “superfans” by kicking off a new campaign to hail the nationwide return…
Three teams of ‘fearless creative thinkers’ join VCCP
VCCP is strengthening its creative department with the appointment of three creative teams following a string of major client wins,…
Lidl signs deal with Google and Meta for targeted ads
Lidl is aiming to provide loyalty club members with more tailored advertising after updating its permissions to begin sharing customer…
Brits digging deep as spring puts the garden into bloom
Green-fingered Brits are actively revamping their outdoor spaces, despite the sudden cold snap and financial chills, with demand expected to…