Digital down as traditional channels return to the mix
Marketers are finally waking up to the fact that digital channels are not the be-all and end-all, with more and…
data-driven marketing
Nectar360 and OMG expand retail media partnership
Nectar360, the company which operates the UK’s largest coalition loyalty scheme as well as the Sainsbury’s and Argos retail media…
‘Fatty’ Xmas is saved (for some) in new TV ad ban delay
The Government has delayed plans to ban TV advertising for products high in fat, salt and sugar (HFSS) before 9pm…
Fintech group swoops for Jaywing UK to drive expansion
Jaywing UK, which was launched over 25 years ago, has been acquired by financial services company Stubben Edge Group as…
UK advertising trade mission gears up for Cannes 2025
The UK advertising industry will return to Cannes Lions next month with a Government-backed trade mission, as part of a…
Hovis turns back clock to reconnect with modern Britain
Hovis is returning to TV advertising for the first in six years with a new campaign designed to celebrate how…
Currys hires AMV agency to demystify AI for the masses
UK tech retailer Currys has strengthened its relationship with the AMV Group to realise its ambition to become “the home…
Havas expands YouGov data deal for Converged boost
Havas has expanded its four-year partnership with YouGov to span 30 markets across the media, creative, and health networks and…
MSQ snaps up strategic insight consultancy The Forge
Data-driven creative, tech and media company MSQ is continuing to strengthen its offering through acquisition by swooping for insights-driven strategy…
Consumers turning away as marketers overdo the AI
Marketers might think they are being smart by turning to AI-generated content but consumers can spot it a mile off,…