Advertisers warned over social media ‘toxic bro culture’
Social media advertisers are inadvertently supporting the rise of a ‘toxic bro culture’, which is fuelling online misogyny and driving…
data-driven marketing
Waitrose lures Sainsbury’s chief for new loyalty revamp
Waitrose has raided Sainsbury’s to bring in its first ever head of loyalty as the upmarket supermarket gears up to…
Brompton picks Liberty Guild to steer global account
Folding bike brand Brompton is looking to get its advertising and marketing into top gear with the appointment of a…
Dobbies promotes ‘garden living’ through the seasons
Dobbies is aiming to show how the garden is not just for spring and summer but multiple seasons and cultural…
Adland in dock over portrayal of just about everyone
The advertising industry is facing a growing backlash over the depiction of nearly every single demographic, including generation, gender, ethnicity,…
US tech giants on the rack as EU risks fresh Trump fury
The European Commission is tightening the screw on US tech giants – risking further threats from the Trump administration –…
‘Whimsical’ Duracell ads push bitter truth about safety
Duracell is ditching its rampant rabbit for a new out-of-home campaign highlighting its innovative product safety feature; the fact that…
Motorway puts smart tech in driving seat for new blitz
Used-car marketplace Motorway is aiming to showcase how its platform makes it easier and as smooth as possible to sell…
Yum! signs AI deal to bolster CX for restaurant brands
KFC, Pizza Hut and Taco Bell owner Yum! Brands is accelerating the development of AI technologies for its restaurants around…
WPNC boosts offer across traditional and online TV
WPNC has ramped up the agency’s TV creative and delivery capabilities with the appointment of a new team to enhance…