New VisitBritain campaign flags up iconic film locations
VisitBritain is launching a blockbuster-inspired film, celebrating Britain’s starring role as a world-leading destination for iconic film and TV moments…
data-driven marketing
Agency staff threaten to quit industry over new biz hell
The grim reality of working on agency new business has been exposed yet again, with nearly half (42%) of professionals…
Industry outperforms economy with fresh growth spurt
As Chancellor Rachel Reeves battles to get the UK back to growth she could do worse than take a leaf…
Slogan’s run: Brits vote for most enduring ad straplines
Advertising slogans may come and go – and even return long after being scrapped – but many are more than…
Performance marketing mania ‘putting growth at risk’
As marketing is increasingly steered by algorithm-driven media and AI-generated creative, many businesses are ploughing far too much spend into…
Why charging by the hour makes a mockery of creativity
Imagine how much more mind-blowing creativity output, and life, could be if we stopped billing by hours and started billing…
Revealed: Just 1.3% of GDPR investigations lead to fine
Leading privacy organisation NOYB – fronted by big tech nemesis Max Schrems – has questioned to political will to enforce…
Ex-John Lewis chief takes up passion role at the V&A
Former John Lewis Partnership customer director Charlotte Lock has joined the V&A as director of audiences, just weeks after leaving…
AI adoption soars as top marketers drive transformation
Over nine out of ten marketers are now using AI tools – up from 73% last year – but unlike…
Pandora ‘puts a ring on it’ by expanding Dentsu brief
Jewellery brand Pandora, which has singlehandedly revived the charm bracelet among other pricey knickknacks, has consolidated its global media account…