IPA chief: ‘Creativity isn’t a nice to have. It’s all we have’
New IPA president and BBH chief executive Karen Martin has issued a rallying cry to the industry to put “human…
data-driven marketing
‘Edible Soap’ highlights plight of hygiene poverty in UK
UK charity The Hygiene Bank is launching a new campaign to highlight hygiene poverty in Britain and raise awareness of…
AI spend set to soar despite mixed results from adoption
The jury might still be out over just how effective AI has been for businesses but there is still plenty…
WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…
Asda chief resigns as agency review enters final stages
Asda chief customer officer David Hills is to leave the supermarket giant after just 18 months in the role, as…
Havas boosts data and tech with double appointment
Havas has appointed a new leadership team to spearhead the agency group’s future data and tech agenda and accelerate its…
Reform UK faces data privacy showdown in High Court
The leadership of Reform UK has now been given something else to fall out over following the launch of legal…
How to seamlessly integrate GenAI without a disaster
It’s pretty clear now that the LLMs and generative AI we are currently working with aren’t the birth of Skynet,…
Trump’s trade war set to hit global advertising spend
US president Donald Trump’s obsession with trade tariffs is not only giving UK Chancellor Rachel Reeves a headache, it is…
Travelex launches first ever customer loyalty scheme
Foreign exchange brand Travelex has unveiled its debut loyalty programme, offering customers a lifetime of exclusive deals, discounted exchange rates,…