Online ad industry at risk as EU aims ‘bazooka’ at Trump
US President Donald Trump’s threat to impose tariffs on the EU could prove highly damaging for the online advertising industry…
data-driven marketing
IPA hires insight chief Turner as media research director
The IPA has hired Denise Turner – the CEO of the organisation which runs the UK’s out of home measurement…
Ocado retail media network offers first party data offsite
Ocado Ads, the retail media network of the online-only supermarket, is opening up its first-party shopper data insights to brands…
Social media users lap up brands as privacy fears recede
Social media might be the bane of many people’s lives but those users just keep on coming – and half…
ICO set to expand ‘less is best’ regime to fuel UK growth
The UK Government’s drive for growth is likely to blow the threat of blockbuster fines for data protection breaches out…
Annette King calls time on ‘wild and wonderful’ career
Accenture Song global lead Dame Annette King has stepped down from her role following a 35-year career that has seen…
Sainsbury’s hands data and analytics to CMO Mark Given
Sainsbury’s is strengthening its data and analytics capabilities by promoting chief marketing officer Mark Given to the new role of…
Food and travel brands to benefit from spending spree
The cost of living crisis might not have receded far – if at all – but food and travel brands…
HMV revives top marketing role in senior level shake-up
HMV has overhauled its senior management team by promoting two insiders to succeed marketing and commercial director Patrizia Leighton, who…
Overworked and underpaid: Marketing industry in crisis
The marketing industry is being urged to look at how best to incentivise and reward its workforce on the back…