Workaholics ‘ditch morality as they obsess over results’
Marketing and advertising workaholics beware; while you may think you are showing your dedication to the cause, going above and…
data-driven marketing
Brittany Ferries ad blitz makes play on linguistic quirks
Brittany Ferries is aiming to celebrate the rare, quirky, and unforgettable holiday experiences that set its journeys apart in a new…
Watchdog bites as war on illegal finance ads escalates
City watchdog the Financial Conduct Authority has urged social media platforms to do more to combat the escalating problem of…
Marketing operations are not fit for purpose, say CMOs
Marketing leaders might be doing their best to keep up with a fast-evolving landscape, but inefficiencies and misaligned business structures…
Three strategies to enable CMOs to thrive in 2025
CMOs are facing unprecedented challenges in 2025. Multiple, compounding disruptions make it increasingly difficult for marketing teams to plan and…
Gemma Knox lands group MD role after return to M&C
M&C Saatchi UK is aiming to bring a touch of sparkle to its operation by promoting former Pandora global brand…
ICO unveils direct marketing tool to keep activity legal
The Information Commissioner’s Office is doing its bit to ensure organisation keep on the right side of data laws with…
Marketers back in demand as firms reveal hiring plans
With claims that marketing professionals feel overworked, underpaid and undervalued ringing in its ears, there is at least some respite…
Bryant insists UK won’t sacrifice copyright for AI boom
Government minister Sir Chris Bryant has insisted the UK will maintain a robust copyright system which supports the creative industries…
Burberry brings in Costa chief for digital transformation
Luxury fashion brand Burberry is ramping up its data-driven strategy with the appointment of a senior executive from Costa Coffee…