M&S customer data ‘failings’ trigger Sparks investment
Marks & Spencer is investing “well north of £200m” in a tech upgrade to put the Sparks loyalty scheme at…
data-driven marketing
‘Henry VIII’ clauses threaten to derail data reform bill
Privacy campaigners have issued a stern warning to ministers that the Data (Use & Access) Bill could trigger a widespread…
PayPal expands retail media platform into UK market
PayPal is rolling out its new advertising platform in the UK, following a successful US launch, tapping into its banks…
Brands tap into digital budgets to boost DOOH spend
Nearly all (95%) omnichannel advertisers plan to maintain or increase digital out of home spend in the next 12 months,…
ITV bolsters data-driven advertising platform, Planet V
ITV has boosted its addressable TV advertising offering, providing increased targeting and insights for major advertisers through its self-serve platform,…
Bauer completes acquisition of Clear Channel Europe
Bauer Media Group has completed its acquisition of Clear Channel Europe, in a move which will see the company add…
Top brands resist pressure from Trump and boost DEI
US president Donald Trump’s executive orders targeting diversity, equity, and inclusion (DEI) and sustainability initiatives might have pressured the likes…
Yahoo hires Paramount CMO for global marketing role
Yahoo has drafted in the executive who played a key role in launching streaming service Paramount+ to lead the company’s…
ICO apologises for backlog of data protection complaints
The Information Commissioner’s Office has made the unusual step of issuing an unprompted apology over its complaint handling procedures, insisting…
Co-op Media Network unveils first-party data solution
Co-op Media Network is claiming brands will be able to navigate and target curated sets of convenience shoppers across digital…