N Brown creates new senior role to bring CX to the fore
N Brown Group, the online shopping giant behind Simply Be, Jacamo and Figleaves, is aiming to boost its customer experience…
data-driven marketing
We Are Social hires new global chief to drive growth
Worldwide digital agency We Are Social has appointed Forsman & Bodenfors boss Toby Southgate as its global group chief executive officer, leading…
Lessons from Q4 to drive year-round marketing activity
When it comes to annual priorities, the months leading up to Christmas often carry a lot of expectation. Driven by…
Knorr jumps into bed with Ann Summers for ‘Knorrplay’
Unilever stock brand Knorr is aiming to spice things up by jumping into bed with multi-channel adult retailer Ann Summers…
Three move on up as TMW heralds ‘sustained success’
TMW has made a series of senior promotions designed to reflect what it has called a “sustained period of commercial…
Digitas poaches Dentsu chief Anne Stagg for CEO role
Digitas UK’s quest to hire “an Anne Stagg” to lead the agency has ended in the business appointing the real…
AA/WARC reaction: Time to check your measurements
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend rose 9.7% to £10.6bn during the third quarter of 2024,…
TikTok row shouldn’t detract from power of the platform
The ownership of TikTok might still be up in the air in the US, but globally there is little doubt…
Marketing AI revolution ‘still three to five years away’
Fresh doubts have emerged over the marketing industry’s ability to truly tap into the potential of generative AI, with a…
Marketers take twice as long as lawyers to get top job
Marketing graduates looking for a fast track to the top might want to look away now, with new research revealing…