MSQ hires Brainlabs CEO as first executive media chief
MSQ, the tech, data and creative agency, is beefing up its offering with the appointment of its first executive director…
data-driven marketing
UK bosses clueless on how to manage, say 70% of staff
UK firms are facing a crisis of confidence with nearly three-quarters (70%) of staff saying their senior leaders are not…
Admiral drafts in new agency to handle CRM business
Leading insurance provider Admiral is overhauling its CRM activity with the appointment of MRM to bring its “Always looking out…
Doom to boom: GenAI ‘boosts revenue, jobs and pay’
The rise of AI has proved the doom-mongers wrong once more, and, instead of wiping out millions of jobs, the…
North Face runs into trouble as hackers strike again
The North Face, the fashion retailer which prides itself on its rugged outdoor wear, has been forced to admit its…
Ladbrokes bets on new brand platform following review
UK betting and gaming operator Ladbrokes has appointed a lead creative agency to develop a new major brand platform following…
Dentsu overlays eye tracking tech for retail media tool
Dentsu is ramping up its media planning tool by integrating retail eye tracking data, in a move which it maintains…
WPP Media fires its first salvo in war for AI domination
Just days after the agency’s official launch, WPP Media has unveiled a proprietary data-driven AI solution which it claims is…
Morrisons lures BP chief as group marketing director
Morrisons has appointed a successor to Rachel Eyre, who quit to join Asda last month, drafting in BP chief Claire…
Robinsons saves kid from the wrath of mum in new ad
Robinsons, which claims to be the UK’s number one squash brand, is aiming to show it not only understands modern…