CALM film promotes ‘Care Kit’ to combat youth suicide
Suicide prevention charity Campaign Against Living Miserably (CALM) is launching the second phase of its “Missed Birthdays” campaign, centring around…
data-driven marketing
Matalan customer chief exits as senior exodus continues
Matalan chief customer and omnichannel officer Ali Jones has joined the senior exodus at the cut-price designer chain, which has…
High Court rules against ‘parasitic’ online ad profiling
Sky Betting & Gaming (SBG) has been found guilty of breaching data protection law after a High Court judge ruled…
Swaggering cocky rooster leads Kellogg’s outdoor blitz
Kellogg’s giant swaggering rooster, who is apparently called Cornelius, is marking his “second coming” by taking to the streets with…
Freelancers in demand as costs soar for permanent roles
Economic uncertainty and the cost of hiring permanent staff in the UK has triggered a new surge in demand for…
Co-op seeks membership boost with Samsung O2 deal
Co-op is taking a novel approach to boosting its UK membership by partnering with Dentsu to automatically install its app…
ICO declares ‘consent or pay’ models are legal in the UK
The UK Information Commissioner’s Office is risking a major backlash from privacy groups after ruling that “consent or pay” subscription…
Brands urged to recognise consumers simply want less
Marketers are facing a new fundamental challenge – to add to the already vexing issues of the cost of living…
DM Data Clinic: Finding new customers without cookies
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we look into marketing…
Bullish marketers roll with punches despite NI blow
Government plans to get businesses to shoulder some of the cost of repairing “broken Britain” might have sparked a mass…