Primark eyes social media boost with new global agency
Primark is aiming to give its social media strategy a major boost by “turning online communities into real-world value” with the…
data-driven marketing
We’re more loyal to retailers than to brands, say Brits
UK consumers are nearly 50% more loyal to stores than the brands they buy, with in-store experiences and meaningful rewards driving…
WPP Media joins battle for AI, data and tech supremacy
WPP is coming out fighting with the official launch of WPP Media – the agency which has replaced GroupM –…
Pubs and bars struggling to get in shape for LHF ban
Many UK food and beverage businesses – including pubs, bars, and restaurants – have yet to fully grasp the new…
Beko returns to McCann to run global brand portfolio
Beko Europe has reappointed McCann Worldgroup to work across its portfolio of brands – Beko, Whirlpool, and Hotpoint – following…
New action plan to unlock growth in data-driven TV ads
The coalition of leading media industry players – formed 12 months ago – has launched its five-point action plan to…
M&S snaps up Homebase plots for food store expansion
Marks & Spencer might still be reeling from its recent cyber attack but it is not letting the hackers wreck…
Ford ‘on the prowl’ for all-electric Puma European launch
Ford has unveiled a new campaign as part of the launch activity behind the all-electric version of its Puma model…
Experian taps into C4 for new financial inclusion series
Experian has joined forces with Channel 4 for the first time to launch a new content series, designed to provide…
Crisis? What crisis? UK the powerhouse as digital soars
Marketers might be planning to spend more on traditional channels this year, but the pan-European digital advertising market is still…