Brands urged to act over sweeping decline in data trust
Brand owners still have plenty of work to do to convince consumers that personal information is safe in their hands,…
data-driven marketing
Tui repacks ‘Happy Bag’ to showcase range of holidays
Travel company Tui has launched a new campaign designed to showcase the wide range of holiday experiences on offer and…
Environment Agency brings in Aardman for flood tale
The Environment Agency is aiming to highlight the devastating impact of groundwater flooding with a new short film by Aardman,…
Data brokers face security probe in Govt consultation
The Government has launched a major consultation on the UK data broking industry as part of a “call for views”…
Firms turn to freelancers as UK is hit by labour pains
Demand for freelancers is continuing to rise as companies increasingly turn to temporary experts to fill resourcing needs during a…
Combat marketing tunnel vision for the bigger picture
Finding the appropriate balance between commercial opportunities and marketing investment has been a long-term challenge for brands. Recent research from…
ICO set to relax PECR rules to boost online advertising
The Information Commissioner’s Office is considering relaxing the consent requirements that cover online cookies, text, email marketing and telemarketing as…
‘Breathable bullet’ exposes the dangers of illegal vapes
Nicotine-free portable aromatherapy diffuser Ripple+ has launched a new campaign to raise awareness about the dangers of illegal vapes, aiming…
Outdated demographics ‘waste budget and hit privacy’
Marketers and their agencies have been warned they are placing far too much reliance on outdated demographic segments that not…
Two teams scoop CIM ‘Marketers of the Future’ prize
Teams from King’s Business School, King’s College London and the the University of York have both scooped first prize at…