Deliveroo expands retail media network with SMG deal
Deliveroo is aiming to drive further growth of its advertising and media offering, Deliveroo Media, with consumer brands and non-endemic advertisers,…
data-driven marketing
X faces mega fine as Brussels turns the screw on tech
US president Donald Trump is likely to have that seemingly permanent grin wiped off his face this week amid reports…
M&C Saatchi appoints new group chief strategy officer
M&C Saatchi Group UK is strengthening its integrated leadership team with the appointment of a new group chief strategy officer,…
London Eye starts year-long campaign for 25th birthday
The London Eye is marking its 25th birthday with the launch of a year-long, multi-channel campaign focusing on the human…
Brits give existing homes a facelift as moving costs soar
Home improvement brands are being urged to up their game on the back of a new study which reveals that…
WPP steps up data arms race with InfoSum acquisition
WPP is aiming to supercharge its data operations with the acquisition of “clean room” pioneer InfoSum, which will sit within…
Frenemy at the gates: Industry battles with future of AI
The marketing and advertising industry is facing a classic dilemma over the adoption of artificial intelligence tools, with most professionals…
‘Mammoth’ campaign aims to save ‘at risk’ orangutans
Borneo Orangutan Survival UK is aiming to tap into the upcoming National Wildlife Week (April 5-9) to educate the British…
The7stars ties with Starcount for geo-targeting tool
Independent media agency is launching a new audience insights and activation platform, designed to tackle the growing challenges surrounding precision…
Very Group opens in-house data-driven creative agency
The Very Group, the company behind Very.co.uk and Littlewoods, is taking on the agency market with the launch of its…