London HIV prevention group hands brief to Unlimited
The London HIV Prevention Programme (LHPP), a Government backed health awareness scheme, has appointed the Unlimited group – led by…
data-driven marketing
DM Data Clinic: Strategies for the new cookieless world
In the latest in our series of articles, designed to provide advice on data-driven marketing strategies, we once again look…
Charities warned over abuse of new email soft opt-in
The Information Commissioner’s Office has warned the charity sector to tread carefully if and when the proposed ‘soft opt-in’ for…
ASA throws out Sainsbury’s complaint over Clubcard ad
Sainsbury’s has failed in an attempt to force Tesco to pull an ad which featured the line “Clubcard gives you…
KFC gets ‘doubliminal’ for Zinger Double Down launch
KFC is launching a subliminal blitz for the new limited-run Zinger Double Down bunless burger by tapping into the obsessive…
MSQ sports agency founders win back Virgin Media O2
Virgin Media O2 has ditched M&C Saatchi Sport & Entertainment to appoint MSQ’s sports division as its lead sponsorship agency,…
Bullard steps down as IPG and Omnicom merger looms
MullenLowe’s group chief creative officer Nicky Bullard appears to be the latest casualty of the looming merger of IPG and…
Harrods hires Incubeta for global digital marketing brief
Luxury department store Harrods is aiming to accelerate digital growth and footfall among its highest value customers across key markets…
DunnHumby’s role in launch of Clubcard ‘exaggerated’
Former Tesco Clubcard chief Grant Harrison has set the record straight over DunnHumby’s role in the design and launch of…
Demand for enhanced loyalty to drive take up of AI tools
There may be conflicting reports about the marketing industry’s adoption of AI, with some professionals even claiming the revolution is…