Lack of professionalism is hurting industry, CIM claims
The Chartered Institute of Marketing is calling for the introduction of consistent, industry-wide standards that hold business functions accountable, following…
data-driven marketing
£9m staff rewards to mark Tesco Clubcard milestone
Debate may be raging about who were the true architects of the Tesco Clubcard loyalty scheme but the retail giant…
Pets at Home hires Oliver just months after Ogilvy One
Leading UK pet care brand and retailer Pets at Home has appointed in-housing specialist Oliver as CRM agency of record,…
What love songs can really teach us about brand loyalty
Too often brand loyalty is characterised by what we can see in Google Analytics, or similar. It’s all about value,…
Deliveroo fried over ‘creepy’ Valentine’s Day mailshot
Online food delivery platform Deliveroo has vowed to review its processes after its attempt at personalised direct mail backfired spectacularly…
How to fix the fear that’s stifling marketing creativity
Marketing has always been fast, high-pressure, and unforgiving. From the “lunch is for wimps” era to today’s always-on, globalised environment,…
Brits pledge to boost support for alternative retailers
When it comes to shopping, it seems that “small and perfectly formed” is the order of the day for most…
VCCP appoints first head of strategy, loyalty and CRM
VCCP has appointed group head of planning Ellie Gauci as its first head of strategy, loyalty and CRM, working across…
Lovehoney puts pleasure first with appointment of Leith
Sex toy and lingerie brand Lovehoney is aiming to “elevate pleasure and smash the stigma around sexual happiness” with the…
‘Only hard data and insight will prove marketing’s worth’
Marketing chiefs are being urged to arm themselves with hard data and insight in the seemingly eternal battle to prove…