Belvoir Farm appoints agency for new brand platform
Premium drinks company Belvoir Farm has appointed independent agency Joint across brand and product marketing following a competitive process. Founded…
data-driven marketing
Personalisation is still a struggle, UK marketers admit
Consumer marketers continue to struggle with personalisation, with only just over two-fifths (44%) believing their campaigns and content are effectively…
News UK buys into Brave Bison after Fifth Group deal
News UK has agreed to sell influencer marketing agency The Fifth Group to Brave Bison-owned social strategy and creative agency…
Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…
Recruitment on the up despite rise in National Insurance
Marketing companies and agencies may have been dreading this month’s rise in National Insurance Contributions but hiring activity is already…
Naked mixes it up with train-triggered DOOH activity
Naked Smoothies is launching what is claimed to be the first ever train-triggered creative on the Transport for London network…
Trump’s tariffs fuel fresh call for ‘Buy British’ campaign
US president Donald Trump’s “Liberation Day” tariffs have fuelled a surge in interest in British goods, with more and more…
Most consumers don’t know ads pay for online services
Advertisers and online platforms are being urged to better inform consumers about the trade-offs that sustain free digital services, as…
‘Be affordable, convenient, and authentic or fall behind’
While UK consumer confidence falters under persistent economic pressures, Britain is still a land of opportunity for brands to adapt…
Schick Hydro Silk ad blitz captures awkward moments
Schick Hydro Silk is relaunching its brand with a tongue-in-cheek campaign designed to redefine the role shaving plays in women’s…