OMG pools global influencer marketing into Creo brand
Omnicom Media Group is overhauling its global influencer marketing services by consolidating the business into data-driven agency Creo as it…
data-driven marketing
Uber Boat Thames service hires agency for app launch
River-based transport operator Uber Boat by Thames Clippers has appointed Atomic London to devise the launch strategy of its new…
Firms failing to tackle data basics before rushing into AI
Fears that poor data could scupper the effective adoption of artificial intelligence systems appear to have been confirmed, with most…
Bellwether: Rise of precision, accountability, and results
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in…
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
Another day, another multi-billion pounder hits Google
Google is facing yet another multi-billion pound legal challenge in the UK, with fresh claims that the tech giant has…
Foot Locker steps up data strategy with new platform
Foot Locker, the US-owned multinational retailer of footwear, sportswear, youth apparel and accessories which runs 60 outlets in the UK,…
Mattel signs analytics deal to boost global engagement
Mattel is aiming to bolster consumer insights and engagement by expanding its relationship with Google Cloud as the Barbie and…
Birra Moretti pushes ‘piaceri semplici’ in global ad blitz
Birra Moretti is launching a new global campaign to bring to life its Italian heritage by promoting the joy of…
Meta restarts Europe AI data grab after opt-out U-turn
Tech giant Meta is rebooting its scheme to train its AI models on the data of both UK and EU…