Construction industry body hunts agency for £2.1m brief
The organisation which runs the recruitment and training of talent for the construction industry has put a £2.1m contract for…
data-driven marketing
IPA: Copyright shake-up must not kill creative industries
Agency group the IPA has waded into the row over the Government’s plans to overhaul copyright laws to boost the…
Marketing businesses ‘blind to the risks of shadow AI’
Marketing and advertising businesses are being warned about the rise of so-called “shadow AI” on the back of a new…
Minister lays out fresh plan to tackle digital skills crisis
The Government claims millions of people in Britain are set to gain greater digital skills, as ministers tackle the scourge…
LinkedIn job ad blitz urges Gen Z to scratch ‘itchy feet’
LinkedIn is targeting young professionals in a new social-first campaign which aims to help them navigate the UK job market…
Digital nets 80% of spend yet ad-free WhatsApp is top
UK digital adspend has now reached £38.07bn – up 9.4% year-on-year – and accounts for more than 80% of the…
Velux hands Accenture Song brief to light up the world
The Velux Group, the company behind the windows which adorn nearly every loft extension in the UK and beyond, has…
Brands warned over ‘dark side’ of influencer marketing
Social media influencers might be at the top of many brands’ campaign plans but if left unchecked they pose psychological,…
80% of online ad budgets being ‘wasted on bot traffic’
Online advertisers are being warned that bots are slowly taking over the Internet, and now account for 80% of all…
Škoda goes nuts for inspiration to launch the Elroq SUV
Škoda has drafted in a cast of chipmunks, raccoons and hummingbirds to launch the Elroq model, its first electric compact…