Wilkinson Sword Intuition unveils ‘bluntly honest’ push
Edgewell Personal Care is launching a major new pan-European campaign for female shaving brand Wilkinson Sword Intuition, by “boldy going…
data-driven marketing
Estée Lauder appoints chief for tech and data makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
Ever changing moods dictate when Brits are open to ads
Brand owners need to stop treating consumers as a homogenous mass and wake up to the power of the mindset…
Cookies: ‘We’ve come too far to turn the car around now’
Five years, three months and seven days since Google first announced plans to kill off third party cookies by 2022,…
Screwfix appoints new agency for advertising overhaul
Kingfisher-owned Screwfix is plotting a major overhaul of its advertising and marketing activity following the appointment of M&C Saatchi Group UK,…
Brussels batters Apple and Meta with first DMA fines
The European Commission has fined Apple €500m (£429m) and Meta €200m (£171m) in the first ever monetary penalties issued for…
Most consumers willing to pay more for favourite brands
As UK supermarkets gear up for a major price war, it seems they could be missing the mark with a…
FT appoints global media agency to drive subscriptions
The Financial Times has appointed a new global media agency to supporting its long-term strategic vision and growth ambitions as…
Now Google scraps easy opt out for third-party cookies
Google has doubled down on third-party cookies by abandoning plans to launch an easy opt out from tracking, in a…
Jack Daniel’s appoints first dedicated influencer agency
Brown-Forman owned Jack Daniel’s has strengthened its relationship with independent agency Five by Five with the appointment of TSA as…