Three move on up as Fuse builds senior leadership team

Omnicom Media Group-owned global sport and entertainment agency Fuse has made a trio of promotions as it looks to strengthen and expand its executive leadership team.

First up is head of PR Luke Bliss (pictured, far right), who takes on the newly created role of managing partner of PR and creative.

Since joining the business in 2017, Bliss has built Fuse’s specialist PR division into an award-winning service that supports several clients across their sport and entertainment sponsorships, including Google’s partnerships with Arsenal FC and Liverpool FC, Vodafone’s rugby, tennis and music partnerships, and Panini’s football collections, among others.

Bliss will continue his focus of growing the division, with an expanded remit to unify and lead the agency’s creative capabilities.

Meanwhile, group director James Tollington (pictured, middle) has been promoted to client managing partner, with a remit to deliver industry leading consultancy across Fuse’s largest international clients, as well as driving client growth and new business.

With over 15 years at the agency, Tollington has led major accounts such as Vodafone, Google Pixel, Nissan and Santander, and has been instrumental in negotiating some of his clients’ most high-profile sports partnerships, including Vodafone’s deals with the Welsh Rugby Union, Scottish Rugby and Wimbledon.

Internally, James will be responsible for strengthening Fuse’s consultancy offering and talent, and will help shape the agency’s broader strategic direction.

Finally, Charlotte Jacques (pictured, far left) has been promoted from partner to managing partner for events and live experiences, where she will oversee the strategic growth and execution of Fuse’s live event and experiential offerings.

With 14 years of experience in the sports and major events industry, Jacques has worked for local organising committees, specialist event and hospitality agencies and worked with numerous governing bodies such as UEFA, FIFA, IOC and the ICC.

At Fuse, she has delivered standout brand experiences for clients such as HTC, Carlsberg, UniCredit, Nissan, PepsiCo, Enterprise, Santander, and Just Eat Takeaway.com. Her work spans some of the world’s largest sport and entertainment properties and events.

All three will report into Fuse global chief executive Louise Johnson, who said: “These promotions reflect our commitment to career progression and development, as well as our ongoing ambition to deliver best-in-class campaigns and partnerships for brands in sport and entertainment.

“Luke, James and Charlotte have already significantly contributed to the growth of the business over a number of years and will now bring a wealth of experience to their new roles.”