British Equestrian saddles up for sponsorship boost
British Equestrian, the national federation for horse sports and activity in the UK, is conducting a review of its existing…
sponsorship
Betway appoints M&C sports agency for global strategy
British gambling giant Betway, which offers sports betting, online casino, online poker and online bingo, has appointed M&C Saatchi Sport…
M&C Saatchi deal targets $23bn women’s sports sector
M&C Saatchi Group is aiming to tap into the burgeoning women’s sports market by acquiring specialist advisory and media rights…
Brands can solve ‘hard knock life’ for Gen Z music fans
Brand owners have a major opportunity to woo young people by supporting the future of live music experiences, amid claims…
Brands urged to reach for the stars of women’s sport
Marketers and media companies must get in shape to tap into the global women’s sports sector, which is projected to…
Fuse lights up strategy offering with three-strong team
Global sport and entertainment marketing agency Fuse has expanded its strategy team, marking the next milestone in the agency’s continued…
Sky Sports makes major signings in new football deal
As the kick off for the 2025/26 Premier League looms larger than the Wembley Arch, Sky Media has signed up…
Merlin jumps aboard Sky for major data-led movie deal
Merlin Entertainments, the global company behind Alton Towers Resort, Legoland Winsor Resort and Madame Tussauds London, has struck a major…
Three move on up as Fuse builds senior leadership team
Omnicom Media Group-owned global sport and entertainment agency Fuse has made a trio of promotions as it looks to strengthen…
WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…