WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…
sponsorship
Brewers combine to toast LFC’s Klopp ‘The Normal One’
Jürgen Klopp’s last season as Liverpool FC manager might not have been his finest – the Carabo Cup and a…
Fuse opens São Paulo office to tap into Brazilian market
Omnicom Media Group’s sport and entertainment agency, Fuse, is opening a new office in São Paulo, Brazil, designed to further…
Coller nets M&C Saatchi Sport & Entertainment top job
M&C Saatchi has promoted “lifer” Laura Coller to chief executive of its Sport & Entertainment division as well as its…
Fuse recruits top duo to drive agency expansion strategy
Omnicom Media Group’s sport and entertainment agency Fuse has hired its first international new business and marketing director as part…
Vodafone and Fuse kick off Women’s Health campaign
The Welsh Women’s Rugby team have become Women’s Health cover stars as part of a paid media partnership with Vodafone, secured…
What’s in store for 2024…for sport sponsorship?
Sports sponsorship has grown into a $100bn industry and remains one of the last bastions of mass media moments on…
eBay gets dressed up for Love Island sponsorship blitz
eBay UK is tapping into its headline sponsorship of ITV2’s Love Island with a new marketing campaign, designed to accommodate people…
Asahi UK hands brand portfolio to The Corner London
Asahi UK, the company which owns a raft of premium beers from Peroni Nastro Azzurro and Asahi Super Dry to…
Center Parcs jumps into bed with Global for new blitz
Short-break provider Center Parcs has launched a partnership with commercial radio station Heart for a four-month campaign aimed at boosting…