Rapp appoints new global chief for marketing sciences
Rapp has raided Accenture Song to appoint its new global chief marketing sciences officer, with a brief to evolve the…
data-driven marketing
ITV profits rise as brands flock to Planet V ad platform
ITV has hailed the success of its programmatic ad platform – Planet V – and continued digital transformation for delivering “significant…
McVitie’s goes for indulgence to push Signature range
McVitie’s is aiming to take the classic British “biccie” to a whole new level with the launch of a campaign…
Bad bosses ‘are to blame for WFH productivity issues’
Agency bosses who are blaming remote working for a drop in staff productivity need to take a long hard look…
How to choose the right path for digital experiences
There is little doubt we are at a crossroads for digital experiences. On the one hand, consumers are more expectant…
B&Q showcases tradeswomen in bid woo influx of talent
B&Q TradePoint, the home improvement retailer’s trade brand, is tapping into this weekend’s International Women’s Day to launch an initiative…
Ben Sherman boosts data strategy to button up growth
Ben Sherman, the British clothing brand beloved by Mods, Rude Boys and Britpop fans young and old, is taking a…
All In Census starts 7-day countdown at Piccadilly Lights
The Advertising Association has launched the countdown to its 2025 All In Census at the Piccadilly Lights this week, with…
Dr Martens laces up for data-driven marketing blitz
Dr Martens, the brand behind the original “bovver boot”, is aiming to give its rivals a good kicking by implementing…
AI-driven personalisation ‘is key to the future of loyalty’
Anyone in any doubt over whether to invest in AI tools for personalisation need look no further than a new…