Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
data-driven marketing
TikTok whacked once again as privacy fines near €1bn
Advertisers might be clamouring to hand their budgets to TikTok but its data protection record has been battered once more…
Michel Roux cooks up Albert Bartlett Jersey Royals blitz
Albert Bartlett, which claims to be the UK’s largest potato grower, is launching the first major campaign in support of…
Piccadilly Lights takeover to hail VE Day celebrations
The advertising industry is playing a major role in Britain’s VE (Victory in Europe) Day commemorations this week – including…
Industry joins forces for new ‘Campaign for Better Data’
Leading organisations in the data and insight industry have joined forces to launch the Campaign for Better Data, to help…
No brainer: Marketers urged to tap into neuroforecasting
Analysing brain activity can provide a more effective, accurate means for forecasting consumer decision-making and market behaviour than common conventional…
Global boosts TfL poster offer in major data-driven push
Media and entertainment group Global has launched its new eight-year advertising contract with Transport for London by ushering in what…
Bosses admit being too hasty in ditching staff for AI
Brand owners and their agencies are being warned to think twice before replacing staff with AI tools on the back…
Royal Mail woos small online firms with influencer blitz
Royal Mail is turning to online influencers to boost its social media presence and drive behavioural change among small ecommerce…
AA/WARC reaction: ‘Don’t leave it down to guess work’
New figures from this week’s Advertising Association/WARC Expenditure Report reveal the UK’s ad market recorded a 10.4% increase in investment…