Precision, personalisation, and purpose the new three Ps
Gen Z – the seemingly disparate cohort whose ages range from 13 and 28 but who are apparently at the…
data-driven marketing
Direct Line flags up its ‘extra mile’ in first work by VCCP
Direct Line is launching a major new brand platform and multi-channel advertising campaign aimed at highlighting how the insurance giant…
GetYourGuide summer blitz pushes offbeat adventures
Londoners are being urged to discover and book “out of the ordinary” experiences that buck the tickbox tourist trail in…
Bellwether reaction: Are one-to-one channels now king?
The IPA’s Bellwether Report, now in its 25th year, is one of the most hotly anticipated barometers of how the…
Manchester agency saddles up for British Cycling brief
British Cycling has appointed a new digital marketing partner to support the national governing body in accelerating membership growth and…
Filippo Berio hires media agency for data-driven ad blitz
Olive oil brand Filippo Berio is planning to use behavioural science and data-driven techniques to re-engage with consumers in a…
Early bird catches the worm for business cold calling
The UK’s Privacy & Electronic Communications Regulations (PECR) might hold no fear for rogue marketers but legitimate firms have increasingly…
Clients offered greater CTV insight in Neilsen upgrade
Brand owners are being offered a more comprehensive view of connected TV – claimed to be the fastest growing channel…
Direct marketing purrs like a Roller as adland splutters
UK marketing budgets witnessed a robust rebound in Q2 2025, according to the latest IPA Bellwether Report, reversing Q1’s decline,…
Marketers fume as martech fuels catalogue of cock-ups
Sloppy marketing technology is hitting brands where it hurts, with a quarter of senior marketers admitting that they have lost…