ICO set to relax PECR rules to boost online advertising
The Information Commissioner’s Office is considering relaxing the consent requirements that cover online cookies, text, email marketing and telemarketing as…
data-driven marketing
‘Breathable bullet’ exposes the dangers of illegal vapes
Nicotine-free portable aromatherapy diffuser Ripple+ has launched a new campaign to raise awareness about the dangers of illegal vapes, aiming…
Outdated demographics ‘waste budget and hit privacy’
Marketers and their agencies have been warned they are placing far too much reliance on outdated demographic segments that not…
Two teams scoop CIM ‘Marketers of the Future’ prize
Teams from King’s Business School, King’s College London and the the University of York have both scooped first prize at…
Social media giants face ‘full force of Online Safety Act’
Online platforms such as Facebook, TikTok, WhatsApp, Instagram, X, YouTube and Google face multi-million pound fines and even being shut…
Should brand owners be superfans of the superfans?
This week, Walkers became the latest brand to embrace its superfans by bringing back the Worcester Sauce flavour which had…
Marketing chief returns to B&Q for ‘unfinished business’
Kingfisher-owned B&Q has reappointed Katherine Paterson as marketing director nearly 13 years after she left the role at the home…
Kellogg’s Town offers digital playground for CX boost
Kellogg’s has built a new digital experience featuring interactive games, competitions and offers as the brand embraces a data-driven strategy…
VCCP wins Wimbledon as event courts global audience
The All England Lawn Tennis Club, the organisation behind the Wimbledon championships, has appointed VCCP as its global creative agency…
Best a man can get? ‘Toxic masculinity’ hits bottom line
Marketers are being urged to tackle the rise of “toxic masculinity” by ensuring more positive and progressive male portrayals in…