New KFC ad sparks protests as gravy gripes hit new high
KFC’s “Believe” brand platform continues to court controversy with the ad watchdog confirming the latest execution for “the Dirty Louisiana”…
data-driven marketing
Schweppes hires new ‘face’ to add a splash of attitude
Schweppes has signed up actor Lucien Laviscount – star of Coronation Street, Waterloo Road, Snatch, Katy Keene and Emily in…
Ministers invoke 1678 law to block AI copyright protest
The Government has been accused of abandoning the creative sector after ministers used a parliamentary procedure dating from 1678 to…
CMA ‘must bring dominant US tech giants to heel – now’
The UK’s competition regulator should be given even stronger powers to fast track action against US technology giants and finally…
Data chiefs plotting mass exodus over AI roadblocks
Nearly two-thirds of data leaders in the UK are planning to quit their jobs within the next 12 months, driven…
Kings of the world: Industry tops £66.6bn and 1.7m jobs
The advertising and marketing industry is contributing a record amount to the UK economy, with British businesses investing an estimated…
Charlie Oscar gets into bed with Fluent to boost insight
Marketing science-powered media and creator agency Charlie Oscar has collaborated with data specialist Fluent to harness the power of generative…
Risk of burn-out rockets as firms seek productivity gains
Advertising and marketing businesses are at risk of pushing workers into a well-being crisis as they attempt to manage the…
Philips overhauls content strategy with Google AI tool
Philips Personal Health is shaking up its content marketing strategy by tapping into Google Cloud’s Vertex AI platform, to develop…
Data reforms hit as Lords mount revolt over AI copyright
The Data (Use & Access) Bill has been hit by a major revolt in the House of Lords after peers…