Six sustainable brands land TV spots on Sky Zero Fund

Six brands which fight for sustainability in areas as diverse as chocolate, fitness and plastic waste have scooped a share of the 2025 Sky Zero Footprint Fund, designed to provide free TV ads across the media owner’s platforms and raise the profile of their activities.

Sustainable cocoa brand Tony’s Chocolonely (pictured), community fitness firm GoodGym, and recycling organisation Wrap, are joined by three anti-plastic groups – Fussy, which fights single-use plastic, GuppyFriend which campaigns against microplastics and Parla, whose mission is to eradicate plastic from oral care – have been selected by a panel of industry experts.

Each brand will receive significant advertising support across Sky Media’s platforms to bring their vision to life and produce a high-impact TV campaign, using sustainable production guidance from AdGreen, helping to reduce environmental impact throughout.

The winners now move into the creative production phase, ahead of the Grand Prix final in November. There, the most impactful, creative, and inspiring ad will be awarded an additional £500,000 in media value by the judges to further boost their campaigns.

Now in its fourth year, the Sky Zero Footprint Fund has evolved for 2025 with a new structure, designed to broaden its reach and deepen its impact. The fund now spans three distinct categories, each tailored to support different types of sustainable changemakers.

The “Champions” category has been won by Tony’s Chocolonely and is designed to support larger brands to spark national conversations on sustainability.

The “Catalysts” category, meanwhile, has been scooped by GoodGym and Wrap, and backs charities and non-profits with high-impact missions.

Finally, the “Disruptors” category has been awarded to Fussy, GuppyFriend and Parla and is designed for challenger brands offering innovative, sustainable solutions.

It is claimed that this year’s fund reaffirms Sky’s long-standing commitment to tackling the climate crisis using the power of TV advertising to inspire behaviour change at scale. Since launching in 2021, Sky Media has invested £8m in advertising support for sustainability-led initiatives.

Sky Media director of planning Sarah Jones said: “This year’s finalists truly raised the bar, and the new format has allowed a broader set of winners. From big brands leading the sustainability conversation, to charities and challenger brands with bold ideas, the quality and creativity of the pitches blew us away.”

Advertising Association chief executive Stephen Woodford added: “The Sky Zero Footprint Fund continues to set a gold standard for how our industry can support sustainability through advertising.

“This year’s winners showcase an incredible range of purpose-driven thinking and impact, from global brands to disruptive innovators. It’s inspiring to see how creativity and commercial impact can go hand in hand to build a better, greener future.”