GoodGym debut TV ad urges Brits to get fit and do good
GoodGym – the organisation which aims to combine exercise with social good – has unveiled its new Sky TV ad which encourages…
sustainability
Toilet rolls star in Wrap recycling TV ad funded by Sky
UK consumers are being urged to recycle more and accelerate the shift towards a better use of the world’s resources…
GoodGym nets extra £500k in spend from Sky Zero Fund
Sky Media’s £2m annual initiative, the Sky Zero Footprint Fund, has crowned its first charity as this year’s winner, with…
Six sustainable brands land TV spots on Sky Zero Fund
Six brands which fight for sustainability in areas as diverse as chocolate, fitness and plastic waste have scooped a share…
Retailers ‘need to boost data and tech’ for green creds
British retailers are being urged to accelerate their investment in data and technology to become sustainable with a new analysis revealing that…
New book urges industry to build a sustainable future
Advertising and marketing professionals are being spurred on to seize the opportunities of the sustainable economy and play a critical…
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
Former climate minister to lead Gyro sustainability
Gyro has appointed former Minister of State for Energy & Climate Change Gregory Barker to lead the agency’s new global…