Indy agencies can take over the world but must act now
As the giants of the advertising and marketing world digest the Cannes Lions future-gazing, and get their heads around the…
data-driven marketing
Buddy Media recruits ‘football team’ to drive expansion
Creative-first social agency Buddy Media Group, has made a series of senior hires following a wave of new business wins…
Complaints to the ICO soar as performance takes a hit
The Information Commissioner’s Office has seen a significant drop in performance at a time when staff costs are higher than…
How programmatic DOOH boosts independent agencies
Digital out-of-home (DOOH) advertising has historically been one of advertising’s most exclusive clubs, but where legacy relationships and red tape…
Belvoir Farm unveils Joint debut ‘We’re taste obsessed’
Premium drinks company Belvoir Farm, which can trace its roots back to 1984, has launched a new brand platform –…
Nuii has Clapham Colossus licked as activity builds
Froneri-owned premium ice cream brand Nuii will be hoping for more British heatwaves this summer as it continues to ramp…
Mediaocean promotes ‘lifers’ to drive global expansion
Omnichannel adtech giant Mediaocean, which handles over $200bn worth of annualised adspend and recently signed up Interpublic Group, Omnicom, and…
First-party data fuels rise of multi-channel retail media
Retail media is expanding beyond on-site dominance into a more sophisticated, multi-channel discipline, fuelled by first-party data activation, point-of-sale reach,…
Loyalty schemes ‘now a safety net for Brits and brands’
Consumers no longer view loyalty programmes simply as a way to get discounts, they are looking for value and security:…
SocialChain drafts in THG man to help lead creative dept
SocialChain, the Brave Bison-owned global digital agency which has recently bagged big briefs from Primark and Royal Mail, has appointed…