Publicis Sapient eyes data boost with AWS partnership
Publicis Sapient has signed a five-year global deal with Amazon Web Services to tap into artificial intelligence and machine learning…
data-driven marketing
William Hill Vegas appoints Sky Bet agency to account
Evoke Group-owned William Hill Vegas is aiming to cement its strategic transformation and build on the success of the past…
Omnicom-IPG shareholders warned over fossil fuel risks
Advertising industry environmental group Clean Creatives is calling on shareholders of both Interpublic Group and Omnicom to demand greater transparency…
Paragon snaps up German firm as expansion continues
Marketing services group Paragon is continuing its international expansion strategy with the acquisition of Computershare Communication Services GmbH, a Munich-based…
All In Census: Why the industry needs your involvement
Despite talent retention challenges in 2025, opportunities for data-driven progress remain. Initiatives such as the All In campaign, with the…
‘AI is too often implemented, not adopted,’ study warns
Advertising and marketing bosses might talk a good game about the implementation of AI tools but those at the coalface…
Mail proves its mettle as open rates hit all-time high
Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at…
Publicis acquires Lotame to supercharge data operations
Publicis Groupe has struck a major deal to acquire independent global data, identity and technology specialist Lotame and plans to…
M&C adopts fuzzy characters for Govt heat pump push
The Department for Energy Security and Net Zero (DESNZ) is aiming to increase the take up of heat pumps and…
WPP buys into specialist GenAI firm in innovation drive
WPP is aiming to boost its “brand storytelling” by investing in GenAI specialist Stability AI, which, it is claimed, alongside…