Data reforms inch closer but Govt fails to defuse AI row
The Government’s data reforms have moved ever closer to becoming law with the third reading of the Data (Use &…
data-driven marketing
MSQ polishes up integrated offer with Turtle Wax win
Car care brand Turtle Wax has appointed MSQ as its global media agency of record following a competitive pitch, which will result…
Lie-ins and snoring dogs big up bedtimes with Simba
Simba, the British company behind the Hybrid mattress, is launching a new campaign featuring personality-led sponsorship idents and a TV…
Let’s get physical, say Brits in search of home products
Fresh evidence that bricks and mortar stores still have a crucial role to play in the shopping experience has emerged…
Sagacity plays key role in Blind Veterans VE Day push
As the nation gathers to commemorate the 80th anniversary of VE Day, Blind Veterans UK has given its data-driven marketing strategy…
KFC channels dark, satanic thrills in Dirty Louisiana film
KFC is risking further controversy with the launch of a new campaign which once again delves deep into the “cult”…
Brands warm to cold mail and door drops as ROI soars
Brand owners’ customer acquisition strategies are benefitting from major increases in response rates and ROI for both cold direct mail…
Asda boosts retail media offer with data-driven channels
Asda is expanding its retail media proposition to offer brands access to first-party data activation capabilities on 10 million shoppers…
Specsavers gets in bed with Elton John for global launch
Specsavers is launching a major integrated marketing campaign across YouTube, OOH, press, social and in-store to highlight its global partnership…
‘Monkey’ returns in first PG Tips ad campaign by NCA
Lipton Teas & Infusions brand PG Tips is bringing back “Monkey” in the first work by New Commercial Arts since…