Unicorn and Nessie star in Leith swansong for Irn-Bru
The Irn-Bru advertising and marketing account might be moving out of Edinburgh’s Leith Agency to London-based Lucky Generals but it…
data-driven marketing
Brits ‘seek out brands that offer connected experiences’
Fresh from the news that most Brits are prepared to pay more for their favourite brands even in the cost…
‘Fiftysomething’ Xavier Rees: Agencies need us oldies
Advertising and marketing agencies are being urged to finally tackle the rampant ageism in the industry, to foster more inclusive…
Ingenuity Group swoops for insight platform Pearlfinders
The Ingenuity Group is continuing its expansion strategy with the acquisition of sales intelligence platform Pearlfinders, which counts agencies and…
Industry to prove its mettle in the face of Trump turmoil
The UK advertising market might be bracing itself for the fall out from US President Donald Trump’s new world order,…
Lipton picks independent to infuse growth for Pukka
Lipton Teas & Infusions fruit and herbal tea brand Pukka has appointed a new agency to run its global account…
The Kite Factory opens growth consultancy offshoot
Independent media agency The Kite Factory has launched a new growth consultancy designed to help brands overcome marketing complexity and…
Digital ads top £35bn as video becomes the online star
The UK’s digital advertising market grew by 13% to reach £35.5bn last year, as investment in video display – spanning…
EssenceMediacom chief to head digital at VCCP Media
VCCP Media has poached EssenceMediacom UK’s chief media solutions officer to head up its digital team as the agency continues to…
Most Brits hold on for sales but many live to regret it
Confirmation – if it were needed – that Brits love nothing more than a bargain has emerged in a new…