Only 8% of marketers face no first-party data issues
Inaccurate, outdated and siloed data are major obstacles to delivering tailored customer experiences, with nearly a third of businesses still…
data-driven marketing
Ogilvy One appoints trio to head UK leadership team
Ogilvy One has installed a new leadership team following the promotion of Clare Lawson to global president and just 12…
Industry ‘must act now to unlock the best creative ideas’
Marketers and their agencies face a wake-up call over the development of game-changing creative ideas, with poor feedback, laborious sign-off…
Wagamama hires ex-Krispy Creme chief to drive growth
Wagamama is aiming to drive its brand to the next level in the UK and beyond with the appointment of…
Three-pronged probe into abuse of children’s privacy
The Information Commissioner’s Office is launching three separate investigations into how TikTok, Reddit and Imgur protect the privacy of their…
Krow opens automotive wing on the back of acquisition
Krow Group is launching a new global automotive marketing agency after acquiring April Six Mobility, whose clients include BMW Group,…
£13.6bn collective adtech action against Google looms
A £13.6bn legal action against Google over alleged anti-competitive practices in online display advertising has cleared another hurdle after the…
ICO starts hunt for interim CEO to bed in new structure
The Information Commissioner’s Office has kicked off the search for an interim chief executive to run the organisation under the…
Data law ‘grey areas’ give UK firms the heebie-jeebies
Almost two-thirds of UK businesses are not entirely confident in their compliance with domestic and EU regulation around data protection…
VML scoops €82.5bn Italian finance giant’s global brief
Generali, Italy’s largest insurance and asset management provider and one of the world’s leading finance groups, has appointed VML as…