The danger of telling ourselves what we want to hear
Earlier this year my wife and I were gripped by Apple Cider Vinegar, the Netflix drama based on Belle Gibson’s…
data-driven marketing
Incubeta opens ‘ROI busting AI search tool’ to all brands
Global digital performance marketing agency Incubeta UK is releasing a new search tool on Google Cloud Marketplace, which combines Google’s Gemini…
Stella Artois offers free pints to support British boozers
Stella Artois is aiming to come to the rescue of the beleaguered British pub by tapping into this week’s International…
Haste makes waste: Out of sorts backend hits AI roll-out
Further evidence has emerged that businesses are rushing head on into adopting AI tools only to discover that when it…
Google ‘is sticking knife in even deeper’ with AI Mode
Google has been accused of “sticking the knife even deeper into the online publishing industry” following the roll out of…
Equifax strengthens ties with Sagacity for insight boost
Equifax UK has expanded its partnership with data-intelligence specialist Sagacity in a move which both claim will better empower marketers…
AA/WARC reaction: The death knell for vanity metrics?
This week’s AA/WARC Expenditure Report has revealed a number of channels have benefited as UK adspend increased 8% to £10.6bn…
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…
Global commerce start-up drafts in Michelle Whelan
Former Geometry Global, VML and M&C Saatchi chief Michelle Whelan has joined an AI-driven global commerce start-up as part of…
Škoda tackles Tour de France dicks to push female event
Tour de France sponsor Škoda is embracing larger than life cartoon male members – hundreds of which are graffitied onto…