Tesco brings in London agency for social media boost
Supermarket giant Tesco is aiming to boost its social media activity with the appointment a new dedicated agency following a three-way…
data-driven marketing
KFC ‘All Hail the Gravy’ sparks mass complaints to ASA
The Advertising Standards Authority has confirmed it has received almost 600 complaints about KFC’s new ad campaign, with some viewers…
Toolstation appoints agency to hammer home creativity
Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies, has appointed TBWA\MCR as its lead creative…
Court case paves way for Meta ‘consent or pay’ in the UK
Meta is considering launching its controversial ad-free subscription service in the UK, despite the scheme being under investigation in the…
Advertisers warned over social media ‘toxic bro culture’
Social media advertisers are inadvertently supporting the rise of a ‘toxic bro culture’, which is fuelling online misogyny and driving…
Waitrose lures Sainsbury’s chief for new loyalty revamp
Waitrose has raided Sainsbury’s to bring in its first ever head of loyalty as the upmarket supermarket gears up to…
Brompton picks Liberty Guild to steer global account
Folding bike brand Brompton is looking to get its advertising and marketing into top gear with the appointment of a…
Dobbies promotes ‘garden living’ through the seasons
Dobbies is aiming to show how the garden is not just for spring and summer but multiple seasons and cultural…
Adland in dock over portrayal of just about everyone
The advertising industry is facing a growing backlash over the depiction of nearly every single demographic, including generation, gender, ethnicity,…
US tech giants on the rack as EU risks fresh Trump fury
The European Commission is tightening the screw on US tech giants – risking further threats from the Trump administration –…