Ford ‘on the prowl’ for all-electric Puma European launch
Ford has unveiled a new campaign as part of the launch activity behind the all-electric version of its Puma model…
data-driven marketing
Experian taps into C4 for new financial inclusion series
Experian has joined forces with Channel 4 for the first time to launch a new content series, designed to provide…
Crisis? What crisis? UK the powerhouse as digital soars
Marketers might be planning to spend more on traditional channels this year, but the pan-European digital advertising market is still…
Digital down as traditional channels return to the mix
Marketers are finally waking up to the fact that digital channels are not the be-all and end-all, with more and…
Nectar360 and OMG expand retail media partnership
Nectar360, the company which operates the UK’s largest coalition loyalty scheme as well as the Sainsbury’s and Argos retail media…
‘Fatty’ Xmas is saved (for some) in new TV ad ban delay
The Government has delayed plans to ban TV advertising for products high in fat, salt and sugar (HFSS) before 9pm…
Fintech group swoops for Jaywing UK to drive expansion
Jaywing UK, which was launched over 25 years ago, has been acquired by financial services company Stubben Edge Group as…
UK advertising trade mission gears up for Cannes 2025
The UK advertising industry will return to Cannes Lions next month with a Government-backed trade mission, as part of a…
Hovis turns back clock to reconnect with modern Britain
Hovis is returning to TV advertising for the first in six years with a new campaign designed to celebrate how…
Currys hires AMV agency to demystify AI for the masses
UK tech retailer Currys has strengthened its relationship with the AMV Group to realise its ambition to become “the home…