Deliveroo raids WPP to bring in first retail media chief
Deliveroo has bolstered its global retail media operations by appointing WPP data and tech chief Lucia Mastromauro to lead the…
data-driven marketing
Lastminute.com fights ‘inner critic’ for summer ad blitz
Lastminute.com is aiming to take the stress and worry out of late holiday bookings, with the launch of its summer…
Brands urged to tackle rise of toxic online comments
Advertisers might have been spooked by Meta’s decision to loosen content moderation but many are failing to keep their own…
Primark eyes social media boost with new global agency
Primark is aiming to give its social media strategy a major boost by “turning online communities into real-world value” with the…
We’re more loyal to retailers than to brands, say Brits
UK consumers are nearly 50% more loyal to stores than the brands they buy, with in-store experiences and meaningful rewards driving…
WPP Media joins battle for AI, data and tech supremacy
WPP is coming out fighting with the official launch of WPP Media – the agency which has replaced GroupM –…
Pubs and bars struggling to get in shape for LHF ban
Many UK food and beverage businesses – including pubs, bars, and restaurants – have yet to fully grasp the new…
Beko returns to McCann to run global brand portfolio
Beko Europe has reappointed McCann Worldgroup to work across its portfolio of brands – Beko, Whirlpool, and Hotpoint – following…
New action plan to unlock growth in data-driven TV ads
The coalition of leading media industry players – formed 12 months ago – has launched its five-point action plan to…
M&S snaps up Homebase plots for food store expansion
Marks & Spencer might still be reeling from its recent cyber attack but it is not letting the hackers wreck…