Tesco shops at LiveRamp to woo more CPG advertisers
Tesco, the UK’s biggest retailer, is aiming to bring in even more consumer packaged goods brands to its retail media…
data-driven marketing
VCCP steers local talent for Green Flag national service
Green Flag, one of the UK’s leading breakdown providers, is aiming to showcase how its local experts get customers who…
Spend up 8% as firms raid budgets to fight tariff chaos
UK adspend rose 8% to £10.6bn in the first three months of 2025, up 1.4 percentage points on the April…
Gretna channels rebellious romance to woo the world
Gretna Green, the Scottish border town famed for runaway weddings in both literature and real life, is aiming to transform…
Merlin jumps aboard Sky for major data-led movie deal
Merlin Entertainments, the global company behind Alton Towers Resort, Legoland Winsor Resort and Madame Tussauds London, has struck a major…
Mindshare ‘has its Weetabix’ to win brief without a pitch
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks…
Brits’ trust in how brands use data ‘lowest in the world’
It may be virtually impossible to find a marketer or agency which is not grabbing AI tools with both hands…
Royal Marsden Cancer Charity hires fundraising agency
The Royal Marsden Cancer Charity has appointed agency 11 London as it continues its mission to give every cancer patient…
Print set for bumper Xmas as festive digital detox looms
Print media could well have a bumper Christmas 2025, if the IPA’s crystal ball turns out to be spot-on in…
Cathedral City claims cheese ‘makes everything better’
Saputo Dairy UK is aiming to position Cathedral City as a “food hero”, with a £7m campaign designed to remind…