‘Whimsical’ Duracell ads push bitter truth about safety
Duracell is ditching its rampant rabbit for a new out-of-home campaign highlighting its innovative product safety feature; the fact that…
data-driven marketing
Motorway puts smart tech in driving seat for new blitz
Used-car marketplace Motorway is aiming to showcase how its platform makes it easier and as smooth as possible to sell…
Yum! signs AI deal to bolster CX for restaurant brands
KFC, Pizza Hut and Taco Bell owner Yum! Brands is accelerating the development of AI technologies for its restaurants around…
WPNC boosts offer across traditional and online TV
WPNC has ramped up the agency’s TV creative and delivery capabilities with the appointment of a new team to enhance…
Brands urged to act over sweeping decline in data trust
Brand owners still have plenty of work to do to convince consumers that personal information is safe in their hands,…
Tui repacks ‘Happy Bag’ to showcase range of holidays
Travel company Tui has launched a new campaign designed to showcase the wide range of holiday experiences on offer and…
Environment Agency brings in Aardman for flood tale
The Environment Agency is aiming to highlight the devastating impact of groundwater flooding with a new short film by Aardman,…
Data brokers face security probe in Govt consultation
The Government has launched a major consultation on the UK data broking industry as part of a “call for views”…
Firms turn to freelancers as UK is hit by labour pains
Demand for freelancers is continuing to rise as companies increasingly turn to temporary experts to fill resourcing needs during a…
Combat marketing tunnel vision for the bigger picture
Finding the appropriate balance between commercial opportunities and marketing investment has been a long-term challenge for brands. Recent research from…