Top brands resist pressure from Trump and boost DEI
US president Donald Trump’s executive orders targeting diversity, equity, and inclusion (DEI) and sustainability initiatives might have pressured the likes…
data-driven marketing
Yahoo hires Paramount CMO for global marketing role
Yahoo has drafted in the executive who played a key role in launching streaming service Paramount+ to lead the company’s…
ICO apologises for backlog of data protection complaints
The Information Commissioner’s Office has made the unusual step of issuing an unprompted apology over its complaint handling procedures, insisting…
Co-op Media Network unveils first-party data solution
Co-op Media Network is claiming brands will be able to navigate and target curated sets of convenience shoppers across digital…
IPA chief: ‘Creativity isn’t a nice to have. It’s all we have’
New IPA president and BBH chief executive Karen Martin has issued a rallying cry to the industry to put “human…
‘Edible Soap’ highlights plight of hygiene poverty in UK
UK charity The Hygiene Bank is launching a new campaign to highlight hygiene poverty in Britain and raise awareness of…
AI spend set to soar despite mixed results from adoption
The jury might still be out over just how effective AI has been for businesses but there is still plenty…
WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…
Asda chief resigns as agency review enters final stages
Asda chief customer officer David Hills is to leave the supermarket giant after just 18 months in the role, as…
Havas boosts data and tech with double appointment
Havas has appointed a new leadership team to spearhead the agency group’s future data and tech agenda and accelerate its…