Frenemy at the gates: Industry battles with future of AI
The marketing and advertising industry is facing a classic dilemma over the adoption of artificial intelligence tools, with most professionals…
data-driven marketing
‘Mammoth’ campaign aims to save ‘at risk’ orangutans
Borneo Orangutan Survival UK is aiming to tap into the upcoming National Wildlife Week (April 5-9) to educate the British…
The7stars ties with Starcount for geo-targeting tool
Independent media agency is launching a new audience insights and activation platform, designed to tackle the growing challenges surrounding precision…
Very Group opens in-house data-driven creative agency
The Very Group, the company behind Very.co.uk and Littlewoods, is taking on the agency market with the launch of its…
M&S customer data ‘failings’ trigger Sparks investment
Marks & Spencer is investing “well north of £200m” in a tech upgrade to put the Sparks loyalty scheme at…
‘Henry VIII’ clauses threaten to derail data reform bill
Privacy campaigners have issued a stern warning to ministers that the Data (Use & Access) Bill could trigger a widespread…
PayPal expands retail media platform into UK market
PayPal is rolling out its new advertising platform in the UK, following a successful US launch, tapping into its banks…
Brands tap into digital budgets to boost DOOH spend
Nearly all (95%) omnichannel advertisers plan to maintain or increase digital out of home spend in the next 12 months,…
ITV bolsters data-driven advertising platform, Planet V
ITV has boosted its addressable TV advertising offering, providing increased targeting and insights for major advertisers through its self-serve platform,…
Bauer completes acquisition of Clear Channel Europe
Bauer Media Group has completed its acquisition of Clear Channel Europe, in a move which will see the company add…