Only 7% of Meta users agree with AI data grab policy
Facebook, Instagram and WhatsApp users have issued a mass rejection of Meta’s strategy of using their personal data to train…
data-driven marketing
BT dials up Uncommon ‘to think beyond advertising’
BT Group has performed a major U-turn on pushing EE as its consumer facing brand by appointing a new agency…
Students jeopardising future by ignoring ‘human skills’
Students are so obsessed with building technical expertise that they are undervaluing human skills like teamwork, initiative, coachability, emotional intelligence,…
‘Book me’: Paddy McGuinness returns for On the Beach
UK travel agency On the Beach has launched its latest activation with TV host Paddy McGuinness, in which he reprises…
New chief to drive AI roadmap for motorway services
Britain’s motorway drivers could soon be benefitting from the rise of AI and other digital technologies to improve customer service,…
Toolstation and Macmillan unite to fight skin cancer
Toolstation, one of the UK’s fastest growing suppliers of tools, accessories and building supplies, has partnered with cancer support charity…
Ann Summers picks agency to beat off ‘vanilla’ branding
Adult retailer Ann Summers is aiming to modernise its brand and reinforce its “relevance” for women, with the appointment of…
Inside the shift that’s making ads more human, not less
While headlines scream endlessly about AI, something far more significant is happening beneath the noise in digital advertising. AI is…
Lucky Generals hires Crawford to put design at top table
Lucky Generals is aiming to treat design as a creative force in its own right, making it integral to all…
New tool ranks brand visibility across top AI platforms
Brand owners are being offered the chance to understand and optimise their presence across the world’s leading AI large language…