Just 3% of brands have no plans for AI personalisation
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…
data-driven marketing
Growth is not enough; CMOs must be market shapers
The challenges faced by CMOs are numerous: declining budgets, an ever-expanding scope of responsibility and difficulty proving the value of…
Charities urged to create seamless digital experiences
Fast online load times, clear asks and easy to complete forms should be a top priority for charities’ digital strategies,…
Ford Pro lets doers do the talking in latest campaign
Ford Pro, the company’s commercial vehicles division, is taking a no-nonsense approach to promoting its vans by celebrating workers and…
Belvoir Farm appoints agency for new brand platform
Premium drinks company Belvoir Farm has appointed independent agency Joint across brand and product marketing following a competitive process. Founded…
Personalisation is still a struggle, UK marketers admit
Consumer marketers continue to struggle with personalisation, with only just over two-fifths (44%) believing their campaigns and content are effectively…
News UK buys into Brave Bison after Fifth Group deal
News UK has agreed to sell influencer marketing agency The Fifth Group to Brave Bison-owned social strategy and creative agency…
Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…
Recruitment on the up despite rise in National Insurance
Marketing companies and agencies may have been dreading this month’s rise in National Insurance Contributions but hiring activity is already…
Naked mixes it up with train-triggered DOOH activity
Naked Smoothies is launching what is claimed to be the first ever train-triggered creative on the Transport for London network…