Asda lures back Blackhurst to role he left a decade ago
Asda has appointed Darren Blackhurst chief commercial officer for food, a decade after he first held the role, as the…
data-driven marketing
Can’t believe it! Adland clueless about reality of ageing
Advertising stereotypes are alive and kicking in the UK, with older people still being “bombarded” with campaigns for funeral services,…
Retailers urged to act as booze and shoes lead cutbacks
UK retailers need to draw up new marketing and promotional strategies to counter the continuing cost of living crisis, with…
Leeds Building Society hires Joint for creative brief
Leeds Building Society has appointed independent agency Joint as its lead creative partner, across both consumer and B2B markets, following…
Global drafts in chief to drive data and adtech overhaul
Media and entertainment giant Global, whose business stretches from commercial radio to outdoor advertising, is aiming to bolster its data,…
‘Exciting new chapter’ awaits as Markey departs Boots
Pete Markey, one of the most high profile marketers in the UK and arguably across Europe, has stepped down from…
WhatsApp drops no ads pledge to woo major brands
Meta is finally reneging on its pledge to never run advertising on WhatsApp, revealing plans to launch several new features,…
Marketers jump on AI with gusto but keep a tight grip
As agency groups battle it out to prove they have the shiniest AI tools, it has been revealed that UK…
Yannick Bolloré: ‘AI embedded at the core of all we do’
Havas has launched a counter-attack against WPP Media’s AI strategy – unveiled last week – by using Cannes Lions as…
Ex-graduate trainee nets John Lewis chief customer role
John Lewis & Partners has lured back former graduate trainee Anna Braithwaite – who recently quit Marks & Spencer –…