Boss up: CEOs fear age-old issue in new-style boardroom
AI, transformation demands and sustainability targets are driving the growth of a host of new roles in the boardroom, but…
data-driven marketing
John Lewis chief quits and plans ‘exciting things ahead’
John Lewis Partnership’s director of marketing channels, who joined the retail group in 2023 from N Brown to spearhead a…
ICO plans triage system to tackle complaints emergency
The Information Commissioner’s Office is proposing major changes to its seemingly out-of-control complaints-handling procedure by introducing a “triage” system, that…
Brits crave personalisation but believe AI is too creepy
Brand owners appear to be stuck between a rock and a hard place, with the vast majority of UK shoppers…
Paul Smith fashions new SEO strategy with Verde Digital
Proof if it were needed that even the most iconic brands cannot rest on their laurels when it comes to…
Fuse lights up strategy offering with three-strong team
Global sport and entertainment marketing agency Fuse has expanded its strategy team, marking the next milestone in the agency’s continued…
Cotswolds agency brushes off ‘big boys’ for Wella revival
Wella UK&I is launching its first major social campaign for Clairol UK, designed to reignite cultural relevance for its “grey brand”…
DFS goes back to Jungle to drive social-first strategy
DFS has strengthened its relationship with social and digital agency Jungle Creations reappointing the business without a pitch. Jungle, which…
Consumers demand return to print as digital fears soar
Further evidence has emerged that consumers are increasingly rejecting brands’ efforts to railroad them into receiving digital over paper-based communications,…
Marketers ‘willing to reject pay rise if it hits wellbeing’
Marketing professionals are placing so much emphasis on wellbeing, purpose, and culture, that most claim they would even turn down…