Trump’s tariffs fuel fresh call for ‘Buy British’ campaign
US president Donald Trump’s “Liberation Day” tariffs have fuelled a surge in interest in British goods, with more and more…
data-driven marketing
Most consumers don’t know ads pay for online services
Advertisers and online platforms are being urged to better inform consumers about the trade-offs that sustain free digital services, as…
‘Be affordable, convenient, and authentic or fall behind’
While UK consumer confidence falters under persistent economic pressures, Britain is still a land of opportunity for brands to adapt…
Schick Hydro Silk ad blitz captures awkward moments
Schick Hydro Silk is relaunching its brand with a tongue-in-cheek campaign designed to redefine the role shaving plays in women’s…
Deliveroo expands retail media network with SMG deal
Deliveroo is aiming to drive further growth of its advertising and media offering, Deliveroo Media, with consumer brands and non-endemic advertisers,…
X faces mega fine as Brussels turns the screw on tech
US president Donald Trump is likely to have that seemingly permanent grin wiped off his face this week amid reports…
M&C Saatchi appoints new group chief strategy officer
M&C Saatchi Group UK is strengthening its integrated leadership team with the appointment of a new group chief strategy officer,…
London Eye starts year-long campaign for 25th birthday
The London Eye is marking its 25th birthday with the launch of a year-long, multi-channel campaign focusing on the human…
Brits give existing homes a facelift as moving costs soar
Home improvement brands are being urged to up their game on the back of a new study which reveals that…
WPP steps up data arms race with InfoSum acquisition
WPP is aiming to supercharge its data operations with the acquisition of “clean room” pioneer InfoSum, which will sit within…