Sky Sports makes major signings in new football deal
As the kick off for the 2025/26 Premier League looms larger than the Wembley Arch, Sky Media has signed up…
data-driven marketing
Coleen reprises ‘Wagatha’ for Paddy Power refund blitz
Paddy Power has drafted in Coleen Rooney to use her “Wagatha Christie” powers of investigation to put right Manchester City’s…
Forget cheating, WARC reveals how to win big at Cannes
This year’s Cannes Lions might have been mired in allegations of cheating but for those brands which are looking ahead…
Lebara appoints Specialist Works to boost messaging
SIM-only mobile network Lebara, which recently jumped into bed with Big Narstie and Grime Gran for a new ad campaign,…
Only 7% of Meta users agree with AI data grab policy
Facebook, Instagram and WhatsApp users have issued a mass rejection of Meta’s strategy of using their personal data to train…
BT dials up Uncommon ‘to think beyond advertising’
BT Group has performed a major U-turn on pushing EE as its consumer facing brand by appointing a new agency…
Students jeopardising future by ignoring ‘human skills’
Students are so obsessed with building technical expertise that they are undervaluing human skills like teamwork, initiative, coachability, emotional intelligence,…
‘Book me’: Paddy McGuinness returns for On the Beach
UK travel agency On the Beach has launched its latest activation with TV host Paddy McGuinness, in which he reprises…
New chief to drive AI roadmap for motorway services
Britain’s motorway drivers could soon be benefitting from the rise of AI and other digital technologies to improve customer service,…
Toolstation and Macmillan unite to fight skin cancer
Toolstation, one of the UK’s fastest growing suppliers of tools, accessories and building supplies, has partnered with cancer support charity…