YourVolkswagen: Taking us right back to good old Snowy
Car advertising certainly has its critics – and here at Decision Marketing we despair of most of the activity –…
data-driven marketing
WCRF charity sends ‘Healthy You’ mailer to dead woman
World Cancer Research Fund has been accused of not only failing to adhere to the most basic data governance but…
Brands urged to reach for the stars of women’s sport
Marketers and media companies must get in shape to tap into the global women’s sports sector, which is projected to…
Samsung Gulf hires new UK CRM agency with Flourish
Samsung Gulf Electronics has appointed a UK agency as part of plans to build a more sophisticated, value-rich and relevant…
Career opportunities: Food sector hungry for marketers
Wannabe marketers, data analysts and techies are being urged to wake up to the career opportunities on offer within the…
IPG fossil fuel work ‘breaks own climate change policy’
As IPG inches ever closer to its $13bn deal with Omnicom, the group’s own staff have accused it of breaking…
Homesense shops for new digital plan at PrettyGreen
Home furnishings retailer Homesense, which operates both standalone stores and larger superstores that include TK Maxx homeware departments, has appointed…
Seabrook Crisps hires Quiet Storm to make a packet
Seabrook Crisps has appointed a new agency to create the brand’s first major creative platform since “Brilliant by the Bagful,”…
Fools rush in: ‘Marketers clueless on influencer ROI’
Marketers might be signing up influencers quicker than a rat up a trouser leg but half are still unable to…
‘Oooft’: Leith brings Tennent’s back north of the border
The Leith Agency – now known simply as Leith – has fought off all-comers to land the Tennent’s Lager advertising…