The Kite Factory opens growth consultancy offshoot
Independent media agency The Kite Factory has launched a new growth consultancy designed to help brands overcome marketing complexity and…
data-driven marketing
Digital ads top £35bn as video becomes the online star
The UK’s digital advertising market grew by 13% to reach £35.5bn last year, as investment in video display – spanning…
EssenceMediacom chief to head digital at VCCP Media
VCCP Media has poached EssenceMediacom UK’s chief media solutions officer to head up its digital team as the agency continues to…
Most Brits hold on for sales but many live to regret it
Confirmation – if it were needed – that Brits love nothing more than a bargain has emerged in a new…
Wilkinson Sword Intuition unveils ‘bluntly honest’ push
Edgewell Personal Care is launching a major new pan-European campaign for female shaving brand Wilkinson Sword Intuition, by “boldy going…
Estée Lauder appoints chief for tech and data makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
Ever changing moods dictate when Brits are open to ads
Brand owners need to stop treating consumers as a homogenous mass and wake up to the power of the mindset…
Cookies: ‘We’ve come too far to turn the car around now’
Five years, three months and seven days since Google first announced plans to kill off third party cookies by 2022,…
Screwfix appoints new agency for advertising overhaul
Kingfisher-owned Screwfix is plotting a major overhaul of its advertising and marketing activity following the appointment of M&C Saatchi Group UK,…
Brussels batters Apple and Meta with first DMA fines
The European Commission has fined Apple €500m (£429m) and Meta €200m (£171m) in the first ever monetary penalties issued for…