Brands warm to cold mail and door drops as ROI soars
Brand owners’ customer acquisition strategies are benefitting from major increases in response rates and ROI for both cold direct mail…
data-driven marketing
Asda boosts retail media offer with data-driven channels
Asda is expanding its retail media proposition to offer brands access to first-party data activation capabilities on 10 million shoppers…
Specsavers gets in bed with Elton John for global launch
Specsavers is launching a major integrated marketing campaign across YouTube, OOH, press, social and in-store to highlight its global partnership…
‘Monkey’ returns in first PG Tips ad campaign by NCA
Lipton Teas & Infusions brand PG Tips is bringing back “Monkey” in the first work by New Commercial Arts since…
Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
TikTok whacked once again as privacy fines near €1bn
Advertisers might be clamouring to hand their budgets to TikTok but its data protection record has been battered once more…
Michel Roux cooks up Albert Bartlett Jersey Royals blitz
Albert Bartlett, which claims to be the UK’s largest potato grower, is launching the first major campaign in support of…
Piccadilly Lights takeover to hail VE Day celebrations
The advertising industry is playing a major role in Britain’s VE (Victory in Europe) Day commemorations this week – including…
Industry joins forces for new ‘Campaign for Better Data’
Leading organisations in the data and insight industry have joined forces to launch the Campaign for Better Data, to help…
No brainer: Marketers urged to tap into neuroforecasting
Analysing brain activity can provide a more effective, accurate means for forecasting consumer decision-making and market behaviour than common conventional…