ASA: Stay honest, legal, and truthful this Xmas or else
Brands are being warned not to get carried away this Christmas, with the Advertising Standards Authority urging caution over seasonal…
data-driven marketing
Boots urges Brits to visit its pharmacies rather than GP
Boots is jumping on the UK Government’s drive to get Brits to think of their pharmacist first when they have…
Beans and greens to eat at top table in food charity push
Charity the Food Foundation and its communications arm Veg Power, which are both funded by the National Lottery Community Fund,…
Brave Bison signs fifth M&A deal with £12m MTM buy
Media, marketing and technology company Brave Bison is continuing its acquisition strategy by snapping up its fifth firm this year…
ITV jumps into bed with AMI to open up TV ad market
The Alliance of Media Independents, the initiative launched by the larger Alliance of Independent Agencies to represent and support media…
Loveholidays jumps aboard Ark for European expansion
Loveholidays, the UK-based online travel agent that offers flexible, package holidays allowing customers to build their own custom breaks, is…
We are not amused: ASA pours booze ads down the drain
The bosses at Strongbow and Jägermeister will no doubt be drowning their sorrows this week after both brands have been…
AI hyper-personalisation ‘Da Vinci Code’ remains elusive
Nearly every marketer (91%) is now using AI within their martech platform, with its potential for efficiency gains seen as…
Brits plan to spend more on themselves this Christmas
It seems like the spirit of old Ebenezer Scrooge is still alive and kicking in 21st century Britain, with almost…
Publishers call for consent rethink to bolster online ads
The Government must relax the laws around data sharing for advertising purposes to allow the publishing industry to pursue greater…