Brands need ‘funnel vision’ to avoid consumer fatigue
Brand owners aiming to keep their digital marketing funnel flowing – from awareness and consideration to conversion – need to…
data-driven marketing
Microsoft tech chief to be WPP’s first female global CEO
WPP has become the first marketing holding group to appoint a female CEO, handing the role to Microsoft global chief…
More brands join ISBA cross-media measurement pilot
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…
New ‘foodie youngsters’ fry British household finances
The era of kids being fussy eaters is apparently well and truly over, with today’s youngsters being global foodies, not…
Incubeta makes six senior hires to drive client growth
Global digital performance marketing agency Incubeta UK has revealed a wave of senior hires across its UK business, reflecting increased…
Round 1 to ICO as TikTok opens £12.7m penalty appeal
TikTok has failed in its initial attempt to get its £12.7m UK GDPR fine thrown out even before its appeal…
Ex-Chelsea chief becomes David Lloyd Clubs’ first CMO
David Lloyd Clubs has appointed former Chelsea FC top marketer Claire Cronin to newly created role of chief marketing officer…
Publishers accuse Google of AI Overview double theft
A consortium of publishers and advertisers has lodged complaints in both the UK and EU over Google’s AI Overview, amid…
Orange Amps hires agency to tune up online presence
Orange Amps, the British amplifier brand used by Stevie Wonder, Jimmy Page, Tony Iommi, Noel Gallagher and many others, has…
Reach for the sky: Marketers adopt NASA ‘Tiger Teams’
Marketing chiefs are increasingly turning to techniques developed by NASA to set up so-called “Tiger Teams”, comprising small, cross-functional units…