Moss brings in shop to put finishing touches to rebrand
Moss – the retailer which recently rebranded from Moss Bros and can trace its roots back over 170 years –…
data-driven marketing
Communisis name ‘retired’ for Paragon Global Brands
The Communisis brand name is finally being scrapped more than a quarter of a century after the business was formed…
Iceland eyes adspend boost with retail media overhaul
Iceland and its large-format store brand The Food Warehouse have partnered with retail media specialists Gig Retail to fast-track their…
Britain’s got ad talent but very few working class heroes
The advertising industry appears to be making steady progress in many areas, including creating a decent work/life balance, female representation…
Data reforms inch closer but Govt fails to defuse AI row
The Government’s data reforms have moved ever closer to becoming law with the third reading of the Data (Use &…
MSQ polishes up integrated offer with Turtle Wax win
Car care brand Turtle Wax has appointed MSQ as its global media agency of record following a competitive pitch, which will result…
Lie-ins and snoring dogs big up bedtimes with Simba
Simba, the British company behind the Hybrid mattress, is launching a new campaign featuring personality-led sponsorship idents and a TV…
Let’s get physical, say Brits in search of home products
Fresh evidence that bricks and mortar stores still have a crucial role to play in the shopping experience has emerged…
Sagacity plays key role in Blind Veterans VE Day push
As the nation gathers to commemorate the 80th anniversary of VE Day, Blind Veterans UK has given its data-driven marketing strategy…
KFC channels dark, satanic thrills in Dirty Louisiana film
KFC is risking further controversy with the launch of a new campaign which once again delves deep into the “cult”…