Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…
data-driven marketing
Aldi shops at Publicis Media for £646m global account
Aldi has consolidated its estimated £645.6m global media planning and buying account into Publicis Media following a competitive review launched…
Co-op Funeralcare wants you to ‘own it’ in VCCP debut
Co-op Funeralcare has launched its first work through newly appointed agency VCCP with an integrated campaign, which brings to life…
Marketers urged to get in shape for new ‘data gold rush’
The UK’s new data protection laws give the green light for businesses to turbocharge marketing and customer engagement, but marketers…
DEI trailblazer Stebbings exits Rapp UK after 18 years
Rapp UK chief operating and inclusion officer Carolyn Stebbings has left the Omnicom agency after nearly 18 years and vowed…
Torode ‘returns home’ to Ogilvy as group strategy chief
Ogilvy UK has lured Amelia Torode from WPP Open X to take up the role of group head of strategy,…
Influencers risk turning UK into nation of child gamblers
Young people across the UK are being exposed to gambling content at unprecedented levels, often through celebrities and influencers, with…
Guardian scraps cookies for ‘privacy first’ ID strategy
The Guardian is ramping up its online advertising services to embrace a “privacy-first” model, as it ditches third-party cookies to…
Jude Law dodges ‘meet cutes’ to wing it for Uber Eats
Uber Eats is aiming to show that even serial rom-com star Jude Law needs a break from the “meet cutes”…
Kantar hires Accenture chief as CEO Jansen steps down
Marketing data and analytics giant Kantar has appointed Accenture global chief Paul Zwillenberg as its new CEO, succeeding Chris Jansen,…