Charlie Oscar gets into bed with Fluent to boost insight
Marketing science-powered media and creator agency Charlie Oscar has collaborated with data specialist Fluent to harness the power of generative…
data-driven marketing
Risk of burn-out rockets as firms seek productivity gains
Advertising and marketing businesses are at risk of pushing workers into a well-being crisis as they attempt to manage the…
Philips overhauls content strategy with Google AI tool
Philips Personal Health is shaking up its content marketing strategy by tapping into Google Cloud’s Vertex AI platform, to develop…
Data reforms hit as Lords mount revolt over AI copyright
The Data (Use & Access) Bill has been hit by a major revolt in the House of Lords after peers…
F&F tackles life’s mishaps with ‘Style It Out’ platform
Tesco clothing and home brand F&F is aiming to show how the range can provide the composure to face life’s…
Autotrader hires agency to drive new advertising blitz
Autotrader is overhauling its advertising and marketing strategy with the appointment of a Leeds-based IMA as lead creative agency, following a four-way competitive…
B&Q adds ‘smart reward’ offer to retail media network
Home improvement retailer B&Q has signed a new retail media deal to deliver smart post-checkout rewards to millions of shoppers…
AI is a game changer but why is it all so cringeworthy?
It’s mid-May and LinkedIn has spent the past few weeks is losing its mind. Some of the excitable posters are…
Agencies firmly in the firing line as CMOs plot cutbacks
Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning…
Confused.com shuns ‘dreadful’ ad for new helium spot
Confused.com has unveiled the second instalment of its “Just Used Confused.com” platform, with a campaign that visualises the emotional relief…