Bellwether: Rise of precision, accountability, and results
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in…
data-driven marketing
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
Another day, another multi-billion pounder hits Google
Google is facing yet another multi-billion pound legal challenge in the UK, with fresh claims that the tech giant has…
Foot Locker steps up data strategy with new platform
Foot Locker, the US-owned multinational retailer of footwear, sportswear, youth apparel and accessories which runs 60 outlets in the UK,…
Mattel signs analytics deal to boost global engagement
Mattel is aiming to bolster consumer insights and engagement by expanding its relationship with Google Cloud as the Barbie and…
Birra Moretti pushes ‘piaceri semplici’ in global ad blitz
Birra Moretti is launching a new global campaign to bring to life its Italian heritage by promoting the joy of…
Meta restarts Europe AI data grab after opt-out U-turn
Tech giant Meta is rebooting its scheme to train its AI models on the data of both UK and EU…
Squeamish brands pull ads from major news publishers
The advertising industry is facing a major breaking news problem, with the abundance of stories – from Trump’s tariffs to…
Cycling UK aims to shift up a gear with Elvis rebranding
Cycling UK, the UK’s cycling charity, has today unveiled a new brand identity, as part of its mission to create…
Getting to grips with the present, and future, of gifting
Gifting isn’t just about exchanging presents; it’s a deeply ingrained social ritual that reveals as much about the giver as…