SMG poaches DunnHumby chief to woo media agencies
SMG, the retail media specialist which operates the Boots, Morrisons, Co-op, Asda and Very Group networks, among others, is launching…
data-driven marketing
Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
Reviews now the primary source for online shoppers
Online reviews appear to have shed their “Jackanory” image as works of pure fiction to become the primary source for…
CMA clears grocers of loyalty pricing and data abuse
The UK competition regulator has finally concluded its investigation into supermarket loyalty scheme pricing, dismissing claims that the strategy is…
Ad growth forecast up but big tech issues loom large
Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth…
Medialab brings in gang of four to top executive team
Independent agency Medialab is continuing to beef up to its leadership team and strategic capabilities with four new key appointments…
ITG hands first chief creative officer job to insider Wilby
Inspired Thinking Group (ITG), the tech-based content specialist, has appointed its first ever chief creative officer as part of plans…
Marketers eye data boost as war on churn takes priority
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
Retailers ‘must rethink game plan for Black Friday deals’
Over two-thirds of UK consumers might have already begun their festive shopping, but Black Friday remains a key milestone, with…
RNIB #BeforeYouAsk activity mounts LadBible takeover
The Royal National Institute of Blind People (RNIB) has joined forces with Wavemaker UK on the first-ever accessible campaign with…