Foot Locker, the US-owned multinational retailer of footwear, sportswear, youth apparel and accessories which runs 60 outlets in the UK, is implementing a new customer data platform in a bid to accelerate its data-powered marketing.
The company has handed the brief to Ometria Ometria, a London-based data and marketing specialist which already counts Ben Sherman, Made.com, Hunter, Hotel Chocolat and Pepe Jeans as clients.
Founded in 2013, Ometria claims to be the first and only platform designed specifically for retail, with over 200 industry-leading, global clients. It is claimed the platform helps retail brands drive customer-centred business growth by creating next-generation, data-driven experiences at scale.
Seen as a key pillar of Foot Locker’s “Lace Up Plan” the aim is to enable the retailer to deliver personalised experiences across its key customer channels, helping to ensure that customer interactions are relevant and engaging across all touchpoints.
Foot Locker vice president of loyalty and CRM Stephanie Bleymaier said: “We are thrilled to work with Ometria as our customer data platform to unify the data we’re gathering through programmes like our enhanced FLX Rewards loyalty scheme to unlock deeper, more meaningful connections with our customers.
“Ometria’s advanced data capabilities, innovative vision, and ability to deliver real-time, actionable insights to our marketing team will empower us to drive more personalised experiences.”
Ometria president and co-founder Djalal Lougouev added. “Foot Locker is a brand that truly understands the impact of data-driven personalisation. At Ometria, our mission is to help retailers turn customer data into marketing experiences as personal and seamless as shopping in-store.
“We’re proud to support Foot Locker’s journey in leveraging our CDP to gain deeper customer insights and deliver meaningful, relevant experiences that drive engagement and long-term loyalty.”
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