Madmen urged to be more nuanced to woo ‘new men’
Brands must ditch the monolithic, narrow-minded view of masculinity and make a shift in how they reach men, to build…
data-driven marketing
Mail the ‘most influential channel’ for British voters
The Labour Government’s honeymoon period may be well and truly over – and another general election years away – but…
EasyJet brings in Oliver as in-housing plans take off
EasyJet has confirmed it is partnering with Oliver to help transform its marketing operation with the launch of its own…
Brands miss out on £274bn due to accessibility failings
Mainstream brands stand accused of failing to make products that cater to the individual needs of those with both invisible…
Scope features real-life family in Christmas TV appeal
Disability equality charity Scope is launching a TV appeal which reveals ‘the hidden cost of Christmas’ for disabled families. The…
Meta comes under fire over plan for ‘unskippable ads’
Meta’s latest attempt to swerve data protection laws by replacing its outlawed “consent or pay” subscription service with one that…
How to use data and analytics to prove marketing’s ROI
It’s no secret that CMOs are facing downward pressure on their budgets: according to the 2024 Gartner CMO Spend Survey,…
Three-quarters of top sites ‘fail to get consent for ads’
Online businesses continue to be in breach of one of the key tenets of data protection law, with a new…
Asda insists top exits ‘won’t put customer data at risk’
Asda has repudiated claims that it is putting the security of its customer data in jeopardy, after the retailer has…
MSQ bolsters CX offering with major German acquisition
Data-driven creative, tech and media company MSQ is continuing to raid its acquisition war chest by swooping for German customer experience digital…