AI spend set to soar despite mixed results from adoption
The jury might still be out over just how effective AI has been for businesses but there is still plenty…
data-driven marketing
WPP scoops Heineken global customer marketing brief
Heineken has expanded its relationship with WPP by appointing the agency group to handle global commerce and shopper marketing activities…
Asda chief resigns as agency review enters final stages
Asda chief customer officer David Hills is to leave the supermarket giant after just 18 months in the role, as…
Havas boosts data and tech with double appointment
Havas has appointed a new leadership team to spearhead the agency group’s future data and tech agenda and accelerate its…
Reform UK faces data privacy showdown in High Court
The leadership of Reform UK has now been given something else to fall out over following the launch of legal…
How to seamlessly integrate GenAI without a disaster
It’s pretty clear now that the LLMs and generative AI we are currently working with aren’t the birth of Skynet,…
Trump’s trade war set to hit global advertising spend
US president Donald Trump’s obsession with trade tariffs is not only giving UK Chancellor Rachel Reeves a headache, it is…
Travelex launches first ever customer loyalty scheme
Foreign exchange brand Travelex has unveiled its debut loyalty programme, offering customers a lifetime of exclusive deals, discounted exchange rates,…
Brighton Pride hires digital agency to boost audiences
Brighton Pride, the UK’s biggest LGBTQI+ Pride festival, has appointed a new digital agency to handle its global activity, following…
EE forced to pull the plug on ‘Clocking Off’ ad campaign
A major EE ad campaign, designed to show how its Wi-Fi 7 Smart Hub Pro and Smart WiFi Pro can…