Millwall FC might have a certain reputation, but the club is aiming to tap into the passion of its fanbase with the launch of a new loyalty and payment app, designed to enhance the fan experience with exclusive rewards and benefits.
The MyGuava Millwall Reward Card offers Millwall supporters a way to engage with their club while earning perks; cardholders can enjoy up to 7% cashback on purchases, plus automatic entry into exclusive prize draws.
For the most devoted fans, 900 limited-edition Millwall cards will be available on a first-come, first-served basis, featuring enhanced cashback rates and special access to exclusive club benefits.
Millwall FC chief commercial officer Luke Wilson said: “We’re excited to launch the bespoke MyGuava Millwall reward card. Not only does the platform provide a host of seamless payment and currency transfer options, but with the addition of cashback and some great Millwall rewards, our fans can now be rewarded for their support wherever they are.”
MyGuava head of strategic partnerships Grant Wyatt added: “Our collaboration with Millwall FC underscores our commitment to enhancing fan experiences through innovative financial products.”
The Reward Card is available in both virtual and physical formats and is fully compatible with Apple Pay and Google Pay for secure transactions.
Related stories
‘Lovely Game for a Guinness’: A bit heavy in the belly?
Chelsea FC lays down gauntlet as ‘London’s true club’
Man Utd signs deal to boost fans’ online shopping CX
Wolves FC reaches for top of the personalisation league
West Ham Utd hammers out deal with Fresh Relevance
Be the first to comment on "Millwall FC targets fanbase with new reward programme"