Rapp has raided Accenture Song to appoint its new global chief marketing sciences officer, with a brief to evolve the agency’s precision marketing offerings and drive “exceptional brand and business outcomes”.
Matthew Pharr will lead Rapp’s marketing sciences efforts globally, reporting directly to US president John Wells; Amit Deshpande has held the role since 2023.
Pharr brings over two decades of expertise in designing and delivering data-driven customer experiences across industries.
Most recently, he served as managing director at Accenture Song, where he led Song’s Data & AI practice in North America. He has also held agency leadership positions at MXM, OgilvyOne, and Targetbase. In these roles, he was responsible for service design, thought leadership, operational delivery, and talent development.
In his new role Pharr will work closely with regional heads, including Rapp UK chief marketing sciences officer Andy Rowe, who has been in the post since 2017.
He is the second high profile executive to join from Accenture Song; global CEO Jeannine Falcone defected to the Omnicom agency in October to succeed Marco Scognamiglio.
John Wells said: “Matthew’s leadership in marketing sciences will enable us to deliver unparalleled value to our clients.
“His deep experience in advanced analytics and data innovation will allow us to move clients beyond personalisation and deliver truly meaningful personal experiences that inspire action and loyalty.”
Pharr added: “Rapp’s global scale, operational agility, and experience applying the craft of marketing science to create better customer experiences while driving commercial outcomes has never been more relevant to marketers.
“I am looking forward to partnering with our team and clients to continue innovating and delivering integrated services that deliver on Rapp’s promise of precision, empathy, and individuality.”
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