Morrisons boosts loyalty war with More Card expansion
Morrisons is ramping up its More Card loyalty scheme to “give customers even more bang for their buck” by offering…
data-driven marketing
Tesco woos marketers with retail media certification
Tesco is aiming to convert more marketers to the joys of retail media with a new training programme designed to…
Shoppers go wild as Brits debunk Black Friday fatigue
Claims that Black Friday is losing its appeal appear to be wide of the mark, to put it mildly, with…
US tech giants face first UK class action over AI data
Microsoft and Google are facing the prospect of the first UK class action over the alleged unlawful collection and use…
CMOs will need three ‘super-powers’ to remain relevant
Marketing chiefs will have adopt three essential “super-powers” in the year ahead – analytical skills for interpreting customer data; creative…
SMG poaches DunnHumby chief to woo media agencies
SMG, the retail media specialist which operates the Boots, Morrisons, Co-op, Asda and Very Group networks, among others, is launching…
Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
Reviews now the primary source for online shoppers
Online reviews appear to have shed their “Jackanory” image as works of pure fiction to become the primary source for…
CMA clears grocers of loyalty pricing and data abuse
The UK competition regulator has finally concluded its investigation into supermarket loyalty scheme pricing, dismissing claims that the strategy is…
Ad growth forecast up but big tech issues loom large
Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth…