Rapp raids Accenture Song for new global agency boss
Rapp has finally appointed a new global chief executive to succeed Marco Scognamiglio, who stepped down after eight years in…
data-driven marketing
Very aims to get in early with ‘Daydreaming’ festive blitz
Those who bemoan the fact that Christmas comes earlier and earlier each year might want to look away now as…
Tom Daley makes a splash for British Gas repairs push
British Gas is aiming to promote its fast and reliable heating and hot water repairs, available to all UK households,…
‘Even the most loyal shoppers spend more with rivals’
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
Ingenuity+ launches as a ‘simpler’ intermediary service
Former Oystercatchers duo Richard Robinson and Gill Huber are to spearhead a rebranded intermediary service from the Ingenuity Group, designed…
Pets at Home picks Ogilvy One to drive loyalty strategy
Pets at Home has appointed Ogilvy One UK as its customer experience agency to drive the transformation of its nationwide…
Publicis.Poke is reborn as commerce agency LeShop
Publicis Groupe UK is launching a new creative agency out of the ashes of Publicis.Poke specialising in building brands in…
Fresh encryption warning as Meta fines now top €2bn
The Irish Data Protection Commission has sent out a warning to all online firms over how they store passwords after…
Upbeat UK bosses dismiss marketers’ fears over GenAI
UK chief executives see implementing generative AI as an opportunity to change the nature of work and create a highly…
Gambling ads ‘out of control’ in Premier League football
The Government is being urged to crack down on a new “explosion” of gambling marketing during top flight football games,…