Publicis London drafts in duo for international accounts

Publicis London has strengthened its senior creative line-up with the appointment of a new senior creative team to work across the agency’s range of global clients, including Heineken, Renault, Nescafe & Essity.

Reporting to chief creative officer Noel Bunting, Nian He, who is from China, and Tiago Beltrame, from Brazil, join the Publicis London from HeimatTBWA Berlin.

Prior to HeimatTBWA, He and Beltrame spent time at Jung Von Matt, Grabarz & Partner and Havas in Germany. The pair bring a wealth of international experience, having worked together at creative agencies in four countries across three continents – including Tokyo, Paris and New York. They honed their craft working on campaigns for clients including Burger King, Getty Images, Coca-Cola and BMW.

In their previous roles, the duo led on campaigns for brands including Muschicraft Beer company. Their campaign ‘The Most Illegal Beer’, which defied laws from over 50 countries because it was made by women, confronted outdated workplace gender laws and encouraged progress towards gender equality, and was shortlisted at Cannes.

Their campaign for Getty Images ‘Repicturing Homelessness’, was praised for challenging the public’s negative perceptions of homelessness and was recognised at multiple creative awards shows including the Clios, D&AD and Eurobest.

The team are strong supporters of emerging international talent and have acted as jurors at New York Festival and helped mentor the industry’s next generation at D&AD Portfolio Review and D&AD Shift.

Noel Bunting said: “We’re thrilled to have Nian and Tiago join us – their work is fresh, ambitious and emotionally resonant. Their impressive track record and global outlook aligns with Publicis London’s mission to make international work that moves the world.”