Personalisation ‘set to take the hassle out of shopping’
British consumers feel personalisation will finally take the grind out of shopping, with nearly three-quarters (72%) of GenZers believing data-informed…
data-driven marketing
Catch us if you can: Brits getting even harder to target
Brands and their agencies are facing an increasingly complex media landscape, with more and more media being used concurrently while…
Jo Coombs takes over reins at equine welfare charity
Former Publicis and Ogilvy chief Jo Coombs has switched to the charity sector to “share her passion for horses” by…
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s has signed a group-wide deal with German tech giant SAP in a move which it insists will “revolutionise” its…
Havas snaps up digital and tech specialist for data boost
Havas is strengthening its offering with the acquisition of digital, tech and data specialist DMPG, as part of its plan…
Brands wake up to new era of influencer collaboration
The creator landscape may seem like a minefield for many brands to traverse but an increase in professionalism, new production…
UK lags behind in optimising AI tools but the race is on
Further evidence has emerged of companies’ failure to move beyond AI pilots, with a new analysis revealing only 10% of…
Election delivers mail boost as volume and attention rise
New figures confirm that July’s snap general election prompted a major boost in mail volumes in Q2 2024, while at…
Gen Z save first student loan payment for festive offers
Black Friday and Cyber Monday might be nearly three months away but for students they cannot come soon enough, with…
Rapp promotes two as Ludzker takes complete control
Rapp UK is continuing to build its leadership team from within with the promotion of both Sam Kennedy to executive…