Black Friday ‘lays foundations for true customer loyalty’
Some marketers may still view “cyber month” – typified by Black Friday and Cyber Monday – as a short-term tactic…
data-driven marketing
UK court kicks out Meta bid to block £2.3bn class action
Meta’s week has gone from bad to worse; just days after the EU’s top court ruled it must limit the…
Iris hires Ogilvy New York creative chief as global CCO
Iris Worldwide has found a successor to global chief creative officer Grant Hunter, who stepped down last month after 20…
Brands miss out on booming Boomers’ ‘big digital shift’
Brands are missing out on the world’s wealthiest generation by falling to wake up to Baby Boomers’ increasing use of…
Certification plan aims to finally tackle online ad privacy
Key players in the marketing and publishing industry are working with the Information Commissioner’s Office in an attempt to finally…
Modern Citizens appoints top duo as CSO Gibson exits
Modern Citizens – the agency formed from the merger of Creature London, Positive London, and Positive Netherlands – has beefed up its…
Broadband giants busted in ASA small print crackdown
The UK’s leading broadband providers, BT, EE, O2, Virgin Media, Plusnet and TalkTalk, have all been battered by the ad watchdog…
Online shopping returns to growth for first time in years
Online sales grew last month for the first time since for more than three and a half years in what…
Immediate Media unveils Prism data insight platform
Immediate Media, the publishing group behind Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, has launched new…
Dentsu: ‘Embrace innovation and use it to make impact’
If 2024 was the year when generative AI moved into the mainstream, 2025 will drive marketers towards a fully addressable,…