Regit drives ‘permissioned’ data deal with LiveRamp
Regit, the UK’s major digital garage that helps motorists buy, sell and maintain their vehicles online, has signed up to…
data-driven marketing
Harley revs up summer blitz to hail love of the open road
Harley-Davidson is aiming to get motorbike enthusiasts to ride out into the “long, golden sweet summer days that stretch out…
Saatchi & Saatchi ‘secret weapon’ is agency’s first CDO
Further evidence of adland’s increasing reliance on the power of data-driven marketing and insight has emerged with Saatchi & Saatchi appointing its…
Brands miss out by ignoring nuances of midlife women
Brand marketers are being encouraged to identify women by their mindset rather than their age on the back of a…
CMA probe into supermarket loyalty comes to nothing
The Competition & Markets Authority has come under fire for carrying out a “nonsensical” investigation into supermarket loyalty schemes after…
Lucky Generals tunes up EDF’s biggest ever campaign
EDF is launching a new brand platform called “Change is in our Power”, designed to inspire pride in its people,…
Spoof Lewis Hamiltons and Taylor Swifts hit marketing
Brands’ marketing efforts continue to be hampered by inaccurate personal information – with millions of people providing spoof names like…
‘UK must act now to stop dotcom-style collapse of AI’
A serious lack of robust data governance in the UK could result in a collapse of the AI boom, triggering…
AA/WARC report reaction: ‘Green shoots or false dawn?’
New figures from the Advertising Association/WARC Expenditure Report, reveal total UK adspend increased by a record 9.3% to £9.2bn during the…
Brands eye festive bonanza as shoppers plot £600 spend
They say Christmas comes earlier and earlier but those marketers enjoying a well-earned summer break will be heartened by the…