Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
data-driven marketing
Trip through time opens John Lewis three-part ad series
The countdown to Christmas has started early at John Lewis, which is launching the first ad in a three-part series…
Marketers urged to rewrite rulebook to woo Gen Alpha
Brands aiming to tap into Generation Alpha consumers – those born after 2010 who are already worth £237.3bn through their…
Very Group overhaul to fuel expansion of retail media
Online shopping giant the Very Group, the company behind Very.co.uk and Littlewoods, has overhauled its retail media proposition, amid plans…
Vodafone cut off for claiming it can match BT ‘for less’
Vodafone may have won praise in some quarters for gaining market share during the cost of living crisis but it…
Programmatic DOOH ad market set to soar in the UK
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
Dogs Trust joins CIM hunt for ‘Marketers of the Future’
The Chartered Institute of Marketing is scouring the planet for student marketers to enter this year’s The Pitch competition, which challenges…
80% of marketers anxious about agency use of GenAI
Nearly two-thirds of brand owners are already using generative AI in their marketing strategies, but 80% have expressed serious concerns…
ITV launches online coupon search service, ‘Kerching’
ITV is aiming to do its bit to fight the cost of living crisis by launching a new affiliate marketing…
Google faces GDPR probe over PaLM2 AI programme
Google has become the latest tech giant to have its collar felt by the data protection authorities over its AI…