John Lewis to bring back ‘Never Knowingly Undersold’
Retailer John Lewis has made a major U-turn on its positioning by bringing back its 100-year-old “Never Knowingly Undersold” pledge…
data-driven marketing
LadBible brings in Vice Media chief to head marketing
LadBible Group, the online publisher whose brands include LadBible, UniLad, GamingBible, SportBible and Tyla, among many others, has raided Vice…
Musk bows to pressure to ditch ‘illegal’ AI training plan
Elon Musk’s problems just keep on coming after the Irish Data Protection Commission has confirmed X has agreed to permanently…
Brands axe X but ultimately consumers prefer print ads
Elon Musk’s Cannes Lions charm offensive appears to have fallen on deaf ears, with fresh evidence suggesting that marketer confidence…
Gen Z ‘the most receptive to ads at sporting events’
The summer of sport might be coming to a close but those brands which have targeted Gen Z consumers are…
Morrisons launches new burst for More Card scheme
Morrisons is ratcheting up its commitment to the More Card loyalty scheme with the launch of a new brand platform…
Network Rail extends Global contract for roadside OOH
Network Rail has signed a seven-year extension to its roadside outdoor advertising contract with Global, which covers a vast portfolio…
Industry joins forces for new hub to ‘turbo-charge skills’
The UK’s leading advertising and marketing trade bodies have joined forces to tackle the industry’s skills and talent crisis with…
Virgin Media O2 raids Tesco Mobile for new ad chief
Virgin Media O2 has found a successor for brand and advertising director Simon Groves, who is leaving after nearly 25…
Asda Rewards blitz to give ‘millions’ to primary schools
Asda making millions of pounds available to UK primary schools by encouraging families to use its loyalty programme – Asda…