How to use data and analytics to prove marketing’s ROI
It’s no secret that CMOs are facing downward pressure on their budgets: according to the 2024 Gartner CMO Spend Survey,…
data-driven marketing
Three-quarters of top sites ‘fail to get consent for ads’
Online businesses continue to be in breach of one of the key tenets of data protection law, with a new…
Asda insists top exits ‘won’t put customer data at risk’
Asda has repudiated claims that it is putting the security of its customer data in jeopardy, after the retailer has…
MSQ bolsters CX offering with major German acquisition
Data-driven creative, tech and media company MSQ is continuing to raid its acquisition war chest by swooping for German customer experience digital…
Weightmans’ first blitz to bust ‘cutthroat law firm’ myth
Top 40 law firm Weightmans is launching its first-ever marketing blitz to champion its brand purpose and show that it…
John Lewis, Disney, Tekla, Lidl, Le Chameau: Festive feast
For many, the build up to Christmas only really begins once the John Lewis festive spot lands, so it is…
GB Racing saddles up with the7stars to woo new punters
Great British Racing, the official marketing and promotional body for the so-called “sport of kings”, is aiming to raise the…
WFH warning as bosses insist ‘out of sight, is out mind’
Marketing and advertising professionals are facing a classic working from home dilemma, with two-thirds (68%) of UK bosses believing an…
Boots lifts retail media with LiveRamp and Criteo deal
Boots has signed up as the launch client for a new advertising platform being launched by data giant LiveRamp and…
Fresh call for ‘urgent’ crackdown on betting advertising
The Government is being pressed to take “urgent action” to protect the public – especially children – from gambling harms,…