Nectar and Marriott jump into bed for mutual benefit

Sainsbury’s owned Nectar360, which operates the Nectar loyalty scheme, has signed a deal with Marriott Bonvoy that will give customers of both brands the chance to earn and redeem points for hotel bookings as well as for the wide range Nectar scheme partners.

From early 2025, Nectar members who are signed up to/or sign up to the Marriott Bonvoy loyalty programme and link their Nectar account will be able to earn Nectar points on bookings with participating hotels across more than 30 brands and 10,000 global destinations.

Customers will also be able to convert Marriott Bonvoy points into Nectar points, and Nectar points into Marriott Bonvoy points.

Linking Nectar and Marriott Bonvoy accounts will open up access to year-round promotions and Nectar members will also receive Nectar points upon signing up to the Marriott Bonvoy programme.

This new partnership is aimed at helping drive acquisition, retention, long-term loyalty and brand engagement for both Nectar and Marriott Bonvoy, offering customers greater choice and flexibility on how they use their points.

Nectar360 managing director Amir Rasekh said: “This is another brilliant addition to our Nectar coalition, and an example of our commitment to find new ways for Nectar customers to earn and redeem points.

“Research tells us that customers want to be able to earn value and utility on hotel bookings and, by partnering with Marriott Bonvoy, we’re opening up a new opportunity for them to do this, through their travel experiences – further broadening the range of rewards and choice we’re able to offer to customers.”

Marriott International EMEA chief sales and marketing officer Phil Andreopoulos added: “The ethos behind Nectar360’s loyalty offering perfectly complements our Marriott Bonvoy programme.

“Both companies understand and recognise the value of customer loyalty, with a mutual focus on delivering ever-greater choice and variety to our members.

“The synergies of this partnership and the strength of our combined customer base creates an exciting opportunity to turn household shopping into amazing travel experiences for UK consumers.”